The Virtue New Zealand 1 views

Step inside the doors of The Virtue's flagship store and be transported to another realm. The Virtue, located in the heart of New Plymouth's CBD brings a bold and unique approach to design and retail. 
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  • $20 +
    The Virtue Parfum 2ml Sample
    A 2ml sample of your scent choice.Hand poured in New Plymouth, Taranaki, New Zealand.Designed and made in New Zealand by The Virtue.
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  • $20 +
    SEAKEEPER Parfum 2ml Sample
    SEAKEEPER — Perfume with a Purpose."Made for those the ocean knows. The sea is the sea. This is the scent."– Brooke Lean, Founder Scent NotesSEA SALT • SAFFRON • CEDAR • WHITE OAK • JASMINEBorn at the edge of the earth, crafted for the sea.Created with The International SeaKeepers Societ...
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  • $275 +
    Seakeeper Parfum 50ml
    SEAKEEPER — Perfume with a Purpose. Pre-order now — shipping begins October 30thBorn at the edge of the earth, crafted for the sea.Created with The International SeaKeepers Society, it’s more than perfume: it’s a way to give back. With every 50ml bottle, $50 goes directly to protect the ocea...
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  • $69 +
    Parfum Sampler
    The Virtue's Box featuring five samples of most our iconic scents.5 x 2ml samples Narcosis : Sensual and devastating in equal measureTop: Sichuan Pepper, White Peony, RoseMiddle: Powdery Musk, Saffron, GeraniumBase: Ambergris, Cloves, Patchouli Holy Smoke : Where the Divine meets the Celestial.Top: ...
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  • $50 +
    Digital Gift
    The instant gift. For when you love everything and want them to choose for themself.Purchasing this digital gift card creates a unique code. The gift recipient can enter this code at the online checkout to subtract the gift value from their order total. Easy as. This gift card never expires. Gift cards are not refundable.
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  • $50 +
    Gift Card
    The instant gift card. For when you love everything and want them to choose for themself.The gift recipient can use this in store or online checkout to subtract the gift value from their order total. Easy as. This gift card never expires. Gift cards are not refundable. You can pick up this gift card in store or we can send it out.
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  • $1,525 +
    Roller Skates
    Limited edition of 10 prints only Size : 1020 x 1525 mm Printed in New Zealand on heavy-weight archival Hahnmühle rag paper Hand pressed signature Accompanied by a signed certificate of authenticity Your order is custom-printed and delivered unframed Price may increase without noticeSHIPPINGPhotogr...
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  • $1,525 +
    Proud Mary
    Limited edition of 10 prints only Size : 1020 x 1525 mm Printed in New Zealand on heavy-weight archival Hahnmühle rag paper Hand pressed signature Accompanied by a signed certificate of authenticity Your order is custom-printed and delivered unframed Price may increase without noticeSHIPPINGPhotogr...
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  • $1,525 +
    Lone Bather
    Limited edition of 10 prints only Size : 1020 x 1525 mm Printed in New Zealand on heavy-weight archival Hahnmühle rag paper Hand pressed signature Accompanied by a signed certificate of authenticity Your order is custom-printed and delivered unframed Price may increase without noticeSHIPPINGPhotogr...
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  • $130 +
    Dior Book
    Captivating and stunning, Dior Catwalk is a glimpse through Dior's creations through every haute couture collection. The most beautiful coffee table book with real cloth binding, iridescent foil stamping and ribbons for book marking your favourite pages, you'll be enthralled by the glamorous history...
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  • $135 +
    Slim Aarons - Women Book
    Slim Aarons: Women explores the central subject of Slim Aarons’s career—the extraordinary women.From the upper echelons of high society, the arts, fashion, and Hollywood. The book presents the women who most influenced Aarons’s life and work—and the other remarkable personalities he photogra...
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  • $130 +
    Louis Vuitton Catwalk Coffee Table Book
    One of the world’s most iconic brands, take a dive into a visual journey through ready-to-wear collections from Marc Jacobs to Nicolas Ghesquière. With a stunning 1350 illustrations and finished in the signature orange cover, this gorgeous book will be perfectly displayed on any coffee table or s...
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  • $130 +
    Chanel Catwalk Coffee Table Book
    Captivating and stunning, Chanel Catwalk is a glimpse through Karl Lagerfeld’s Chanel creations through more than 150 collections. With the most up to date collections, this book makes for the most beautiful coffee table book, with real cloth binding, iridescent foil stamping, and ribbons for book...
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  • $130 +
    Slim Aarons - Poolside Book
    Like its predecessors, Once Upon a Time and A Place in the Sun, Poolside with Slim Aarons offers images of jet-setters and the wealthy, of beautiful, glittering people living the glamorous life. Yet this new collection of stunning photographs of the rich and well-connected "doing attractive things" ...
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  • $130 +
    Slim Aarons - Style Book
    Slim Aarons, at least according to the man himself, did not photograph fashion:“I didn’t do fashion.I did the people in their clothes that became the fashion."But despite what he claimed, Aarons’s work is indelibly tied to fashion. Aarons’s incredibly influential photographs of high society ...
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  • $130 +
    Yves Saint Laurent: Inside Out Book
    Yves Saint Laurent: Inside Out presents an extraordinarily intimate look into the fascinating world of creativity in the latter, sumptuous phase of Saint Laurent's career, between 1988 and his final collection in 2002.The volume offers a comprehensive and multifaceted exploration of the life of an h...
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  • $285 +
    Slim Aaron’s
    This luxe edition provides a deep and comprehensive look at the groundbreaking career of Slim Aarons, spanning five decades. The book begins with Slim's field work as an Army photographer and continues through his fledgling days in Hollywood, opening the LIFE bureau in Rome, fashion and travel shoots for Holiday, and finally traveling the world for Harper's Bazaar.
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  • $69 +
    Sampler Set
    Find your fixThe Virtue's Parfumfeaturing five x 2 ml vials of our iconic scents:Pick your favourite five:The Virtue’s Fine Fragrance Family includes: Narcosis; Sensual and devastating in equal measureTop: Sichuan Pepper, White Peony, RoseMiddle: Powdery Musk, Saffron, GeraniumBase: Ambergris, Clo...
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  • $275 +
    Zambesi 1979 50ml Parfum
    ZAMBESI1979 PARFUMGenderless and magnetic, Zambesi’s ‘1979’ is as complex as it is powerful. The scent exudes a darkness with a warm, earthy depth that magnificently collides with the sharp freshness of its top notes to create a fragrance that defies traditions.Housed in a square glass bottle ...
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  • $39 +
    Smoke Grey Incense Holder
    A slick and classy companion with our incense to burn one down.Smoke Grey Glass Incense holder in The Virtue's cream suede pouch.Made from borosilicate glass, resistant to heat shock.5.6cm wide - 2.2cm high
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  • $12 +
    Matches
    Black on black, a dozen sleek matches.Perfect pairing with our candles or incense.
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  • $149 +
    Castro Candle 300GM
    Natural ceramic vessel.Soy wax, parfum oils, natural cotton wick packaged in our signature Virtue cream linen gift bag.Hand Poured in Auckland, Tamaki Makaurau, New Zealand. 70 Hour Burn Time -300GMBurn our stories, share your own.Designed and Made by The Virtue.
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  • $99 +
    Spiritual Ritual
    An offering of Incense box & Incense holderIncense Sticks:A modern take on an ancient ritual - 60 sticksCombining tradition with a refined blend of premium perfumes. The Virtues incense release their smoky charms in timeless fragrance. Infused by hand in Oakura, New Zealand. Each stick 1 hour burn t...
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  • $99 +
    The Ultimate Treat
    An offering of 15ml parfum & 120gm candleParfum:15ml glass spray bottle.Hand poured in New Plymouth, Taranaki, New Zealand.The travel companion you can't live without.Designed and made in New Zealand by The Virtue.Candle:Smoke Grey Glass Vessel.Bespoke Custom Box.Soy Wax, Parfum Oils, Natural Cotton...
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