Elma 11 views

Elma is more than just a clothing brand, it is a celebration of childhood. Born out of a desire to create clothing as magical as childhood itself, Elma pieces are thoughtfully designed with a focus on function & beautiful detail. Telling our story through sweet silhouettes, natural materials, playful colour and pattern
  • $44 +
    Alice Band - Liberty Paysanne Blossom
    The sweetest Alice Band featuring a charming side bow, made from the beautiful Paysanne Blossom print from Liberty.One-size Alice band to fit ages 3 years and up.Each band is handmade by Runaround Retro in Somerset, UK.The perfect finishing touch to your little one's outfit.
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  • $48 +
    Ruffled Band - Liberty Paysanne Blossom
    The sweetest Ruffled Hairband, made from the beautiful Paysanne Blossom print from Liberty.These hairbands are lightly padded and super comfortable, a lovely way to add a touch of vintage-inspired nostalgia to any outfit. Suitable for ages 3 years and up.Each band is handmade by Runaround Retro in Somerset, UK.The perfect finishing touch to your little one's outfit.
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  • $39 +
    Pig Tail Bow Set - Liberty Paysanne Blossom
    Set of two hand-tied hair bows on clips in the beautiful Paysanne Blossom print from Liberty.The prettiest nostalgic set for pigtails, plaits, and buns, presented on a Runaround Retro. card making a lovely gift. The perfect finishing touch to your little one's outfit.Set of two. Each bow measures ap...
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  • $99 +
    Emily Skirt - Periwinkle Dot
    Sweet and timeless, the Emily Skirt is crafted in our beautiful Periwinkle Dot cotton. Designed with an A-line silhouette, it features a double-tiered hem trimmed with lace. The elasticated waist and drawstring ensure a comfortable and easy fit. Perfect paired with the matching Juniper Blouse.100% C...
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  • $99 +
    Molly Shorts - Liberty Paysanne Blossom
    The darling Molly Shorts return this season in the beautiful Paysanne Blossom Liberty print. Designed with an easy pull-on elastic waistband and a sweet self-tie for the perfect fit. The waistband and hemline are trimmed with embroidered lace, adding a nostalgic touch. Finished with side pockets, id...
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  • $119 +
    Lucie Pants - Paysanne Blossom
    The beloved Lucie Pants return this season in the charming Paysanne Blossom Liberty print. A comfortable elasticated waistband makes them simple for little ones to slip on, while the sweet self-tie offers an adjustable fit. Finished with embroidered lace at the waist and hem, they bring a nostalgic ...
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  • $139 +
    Colette Dress - Primrose Meadow
    Our vintage inspired Colette Dress is crafted in our Primrose Meadow floral, a beautiful Japanese-milled cotton. Designed with a sweet Peter Pan collar and three ties down the centre back, this timeless piece combines charm with ease. The relaxed fit and full gathered skirt, falling just below the k...
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  • $109 +
    Betsy Playsuit - Primrose Meadow
    The Betsy Playsuit is a sweet summer favourite, perfect for sun-filled days. Crafted in our Primrose Meadow floral, a beautifully soft Japanese-milled cotton, it features adjustable shoulder ties and front patch pockets. Lovely worn on its own or layered over a blouse or tee.100% Cotton.Thea is 110c...
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  • $99 +
    Birdie Dress - Periwinkle Dot
    Crafted in our playful Periwinkle Dot, the Birdie Dress is made for fun-filled days - from birthday parties to picnics in the sunshine. With its Peter Pan collar, puff sleeves, delicate ruffles, and back button fastening, this sweet silhouette is full of nostalgic charm. A timeless style to love now...
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  • $139 +
    Celeste Dress - Baby Blue Gingham
    The Celeste Dress is crafted from soft baby blue gingham, beautifully hand-smocked and adorned with petite hand-embroidered daisies. Featuring sweet puff sleeves and a row of buttons down the back, this fully lined style is as comfortable as it is charming.Lovingly made by hand for us in Vietnam, ea...
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  • $139 +
    Iris Dress - Liberty Paysanne Blossom
    Crafted in Liberty’s charming Paysanne Blossom print, adorned with tiny strawberries and delicate florals. A timeless silhouette with soft gathers through the chest, falling to below the knee for extra length to grow. Finished with petite ruffles at the neckline, puffed sleeves, and a red buttons ...
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  • $139 +
    Celeste Dress - Strawberry Gingham
    The Celeste Dress is crafted in our Strawberry Gingham, beautifully hand-smocked and adorned with petite hand-embroidered daisies. Featuring sweet puff sleeves and a row of buttons down the back, this fully lined style is as comfortable as it is charming. The sweetest dress for celebrating the festi...
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  • $89 +
    Juniper Blouse - Periwinkle Dot
    A sweet and playful blouse, beautifully crafted in our Periwinkle Dot cotton. Featuring a frill-edged Peter Pan collar and puff sleeves, finished with a row of shell buttons down the centre front with frill detailing.Pair with the Emily Skirt sweetest matching set.100% Cotton Thea is 110cm wearing s...
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  • $119 +
    Rudy Blouse - Primrose Meadow
    Meet the Rudy Blouse - inspired by our beloved Colette dress, the Rudy Blouse features short puffed sleeves with elasticated cuffs, a charming Peter Pan collar, and three ties at the back for a playful touch. Designed with an easy, comfortable fit and a full, gathered top, it’s crafted from our so...
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  • $129 +
    Honey Blouse - Liberty Paysanne Blossom
    Sweet and feminine, the Honey Blouse brings a nostalgic charm to your little girl's wardrobe. Beautifully crafted from the Paysanne Blossom print from Liberty, featuring a Peter Pan collar adorned with scalloped edge, red buttons, and pale pink lace trim. Soft gathers across the front and back bodic...
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  • $89 +
    Tillie Pant - Bluebell Check
    Our most-loved Tillie Pants return, now crafted in our charming Bluebell Check cotton.Designed with comfort and ease in mind, they feature a wide, flowing leg and an elasticated waistband with a self-tie for the perfect adjustable fit. The waistband and hemline are adorned with flat ruffles, adding ...
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  • $149 +
    Penelope Cardigan - Blue Checkered Hearts
    The Penelope Cardigan ~ a playful heart-check knit, full of charm. Featuring an all-over heart check, finished with wooden buttons and a sweet contrast scalloped collar and cuff detail that adds a nostalgic touch.A special release from our Bloom collection, each one has been thoughtfully made in lim...
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  • $149 +
    Penelope Cardigan - Pink Checkered Hearts
    The Penelope Cardigan ~ a playful heart-check knit, full of charm. Featuring an all-over heart check, finished with wooden buttons and a sweet contrast scalloped collar and cuff detail that adds a nostalgic touch.A special release from our Bloom collection, each one has been thoughtfully made in lim...
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  • $89 +
    Rudy Blouse - Bluebell Check
    Meet the Rudy Blouse - inspired by our beloved Colette dress, the Rudy Blouse features short puffed sleeves with elasticated cuffs, a charming Peter Pan collar, and three ties at the back for a playful touch. Designed with an easy, comfortable fit and a full, gathered top, it’s crafted from our so...
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  • $119 +
    Lucie Pants - Liberty Nell, Annie & May
    The Lucie Pants are crafted the beautiful Nell, Annie & May floral print from Liberty, adorned with pale pink embroidered lace. Featuring an elastic waistband for ease, and a self-tie for an adjustable fit. Finished with side pockets, ideal for little hands to store small treasures. OEKO-TEX Certifi...
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  • $99 +
    Maple Pant - Ditsy Floral
    The Maple Pants are the perfect everyday pant for your little one, beautifully crafted in our Ditsy Floral, a beautiful Japanese cotton poplin. This easy pull-on style features a drawstring and elastic waist, and tapered leg with contrast hem detail. Finished with side pockets for keeping trinkets a...
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  • $89 +
    Harriet Trouser - Cornflower Gingham
    The perfect everyday pant for girls and boys, crafted in our Cornflower Gingham, a beautiful Japanese milled cotton.Destined to become a daily wardrobe staple, with a relaxed cut offering freedom to move and comfort. Featuring an elastic waistband for ease, and front pleats adding detail and structu...
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  • $139 +
    Tabitha Dress - Ditsy Floral
    Our vintage inspired Tabitha Dress is crafted in our Ditsy Floral, a beautiful Japanese cotton poplin.Featuring a Peter Pan collar and three ties down the centre back, and full length puff sleeves. The skirt is generously gathered giving a lovely full shape that sits just below the knee, with contra...
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  • $139 +
    Tabitha Dress - Liberty Nell, Annie & May
    Our vintage inspired Tabitha Dress is crafted in the beautiful 'Nell, Annie & May' floral print from Liberty.Featuring a Peter Pan collar and three ties down the centre back, and full length puffed sleeves. The skirt is generously gathered giving a lovely full shape that sits just below the knee. Tr...
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