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Simple, solid, and full of meaning. This crewneck is for those who carry a lot — in the quiet, in the background, without needing to be seen. The whai ( stingray) reminds us to move with purpose, strength, and calm.Arohamai - photos to come!WASH GUIDE•Cold gentle wash only•Always wash inside o...

Simple, solid, and full of meaning. This crewneck is for those who carry a lot — in the quiet, in the background, without needing to be seen. The whai ( stingray) reminds us to move with purpose, strength, and calm.Our model is wearing a size XL/2XL and usually wears a size L but has sized up for ...

Every line tells a story.The Whakapapa Hoodie is inspired by the meaning of Whakapapa — the layers of ancestry, whānau, and connection that shape who we are. Just like the threads of genealogy interweave to tell our story, the hoodie’s bold, layered design reflects those connections, honouring ...

Every line tells a story.The inspired by the meaning of Whakapapa — the layers of ancestry, whānau, and connection that shape who we are. Just like the threads of genealogy interweave to tell our story, the hoodie’s bold, layered design reflects those connections, honouring both heritage and id...

Every line tells a story.The Whakapapa Hoodie is inspired by the meaning of Whakapapa — the layers of ancestry, whānau, and connection that shape who we are. Just like the threads of genealogy interweave to tell our story, the hoodie’s bold, layered design reflects those connections, honouring ...

Our most popular overalls are back. but in a new colour!Crafted with 100% lightweight cotton, making them perfect for any season. With two side buttons, two side pockets, one front pocket, and one back pocket, these overalls offer both and style. From layering on colder days to covering up on warmer...

Our baby pink muslin dress is perfect for summer. It’s double-lined to prevent the dress being see-through while keeping it cool and flowy. The dress features two adjustable straps that can be tied over the shoulder or around the neck, and a hidden side zipper for easy on and off. Pepi is almost 3...

Our Oversized Chocolate Romper is the perfect addition to your summer wardrobe. Featuring an oversized t-shirt design with our unique Māori design, this romper offers both style and comfort. The buttons at the neck make it easy to throw on, while the heavy duty crotch buttons provide convenience. L...

This the perfect choice for those looking for comfort and style. The lightweight muslin material offers a breathable and soft feel, while the adjustable tie waistband provides a customizable fit. With two pockets in the shorts and three buttons on the shirt, convenience and are also included in this...

Upgrade your little one's wardrobe with our Baby Blue Ribbed Set.Made from 96% cotton ribbed fabric & 4% spandex, this set is designed with comfort in mind.The stretchy material is perfect for active babies and the Māori design adds a unique touch.Stay cozy during those chilly Autumn mornings or ev...

Upgrade your little one's wardrobe with our.Made from 96% cotton ribbed fabric & 4% spandex, this set is designed with comfort in mind.The stretchy material is perfect for active babies and the Māori design adds a unique touch.Stay cozy during those chilly Autumn mornings or evenings.This set featu...

Introducing our - the perfect addition to your little one's wardrobe! Made from lightweight, yet warm material, these Māori overalls are designed to keep your baby cozy during the autumn season. With adjustable shoulder straps and multiple pockets, they offer both comfort and functionality.Model is wearing size 2 overalls, is 23M and usually wears a size 2.Proudly designed in Aotearoa.

Introducing our - the perfect addition to your little one's wardrobe! Made from lightweight, yet warm material, these Māori overalls are designed to keep your baby cozy during the autumn season. With adjustable shoulder straps and multiple pockets, they offer both comfort and functionality.Model is wearing a size 3 overalls, is 3Y and usually wears a size 3.Proudly designed in Aotearoa.

The Linen bubble Romper is oversized that is perfect for the hot summer months. Made with lightweight and breathable linen material, this romper offers the ultimate comfort while keeping your child stylish. Its oversized design allows for easy movement and a relaxed fit, making it perfect for any su...

Discover ultimate comfort and style in our Happy You're Here Shirt. Made with an oversized fit and premium cotton spandex material, this T-shirt offers a perfect blend of relaxation and fashion. Stay comfortable while making a statement.Match your mini with our matching “happy you’re here T-shirt"

Discover ultimate comfort and style in our Happy You're Here Shirt. Made with an oversized fit and premium cotton spandex material, this T-shirt offers a perfect blend of relaxation and fashion. Stay comfortable while making a statement.Match your mini with our matching “happy you’re here T-shir...

Wrap yourself in luxury with the Minky Blanket! Made with mink material, this versatile and cozy blanket is perfect for any occasion - whether it's keeping your little one warm in the cot, adding a touch of comfort to your pram ride, or snuggling up on the couch. Experience the ultimate indulgence with our minky Blanket.Proudly designed in Aotearoa 🤎Size 130cm x 150cm

Simplify your summer wardrobe with the Terry Sage Romper. This oversized t-shirt romper effortlessly combines comfort and style, featuring two neckline buttons and oversized sleeves for a trendy look. Perfect for those hot summer days, the Terry Sage Romper is a must-have addition to your collection...

This kids oversized hooded romper features a unique Māori design on the sleeves and hood, providing both style and warmth.The thick fleece material and cuffs on the hands and legs ensure ultimate comfort. These also feature drawstrings for the hoodie.Please note this restock does NOT come with the ...

PLEASE NOTE THESE ARE A PREORDER!These pieces have sold out every single time — and they’re coming back one last time.📦 Shipping from June 22nd (if not earlier 🤫🤭)🚨 This is the final ever restock — once they’re gone, they’re not coming back.————————————�...

These pieces have sold out every single time — and they’re coming back one last time🚨 This is the final ever restock — once they’re gone, they’re not coming back.———————————————————————————————Introducing our , the perfect co...

Expertly crafted from lightweight muslin, the Pikorua dress features stretchy shoulder straps and a band for a snug fit. The delicate pink pikorua design adds a charming touch, making this dress perfect for any occasion. Breathable and comfortable, it's a must-have for your little one's wardrobe.Model is wearing a size 3, is 3 years old and usually wears a 2-3.Proudly designed in Aotearoa 🩷

Our Tūhono hoodie is all about connection — to culture, to whānau, and to the whenua.Designed in soft, breathable cotton polyester fabric that’s gentle on skin and built for everyday adventures.Subtle Māori-inspired details honour our roots in a way that feels natural and timeless — a quiet...

These pieces have sold out every single time — and they’re coming back one last time🚨 This is the final ever restock — once they’re gone, they’re not coming back.———————————————————————————————Our Tūhono set is all about con...