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Designed for comfort and breastfeeding convenience, the Reactivate Sports nursing bra is perfect for exercise and an active lifestyle. Featuring moisture-wicking fabric with cooling technology, its innovative lining helps transport moisture away from your skin to keep you cool, dry, and comfortableâ...

Serenity Bamboo Full Briefs offer over-the-belly comfort with softly ruched sides with cheeky lace back. Perfect comfort for pregnancy and post-partum body when paired with the Serenity Bamboo Wirefree Nursing bra.Please note due to hygiene reasons knickers are unable to be returned or exchanged

The Zen Maternity Sports Bra in black is your go-to for light exercise and all-day comfort. Featuring dual sizing foam cup support and a wire-free microfibre design, it offers cotton A-frame nursing support. This limited edition won't be repeated, so grab yours while stocks last!Limited Edition - ge...

Who says a J cup can’t be wireless? My Everyday Busty proves comfort and support can coexist—no wires, no compromise. Crafted from recycled nylon, this seamless nursing bra is designed for fuller busts with moulded unpadded cups, targeted support zones, and a double-layer back for smoothing. Unm...

Wrap yourself in comfort with our best-loved trio—My Comfort maternity & nursing bra, Solace nursing bra, and a 2-pack of My Necessity briefs. Soft, supportive, and made to move with you, this bundle is all about everyday ease and perfect for hospital or around the house comfy days. Buy all three for $120 and save $25. Comfort never looked (or felt) so good.

Effortless style through motherhood. Inspired by our best-selling Show Off design, the Lunar Eclipse Full Cup Nursing Bra delivers everyday comfort, full-coverage shaping, and a natural lift—without a wire in sight. Crafted from sleek microfiber and cotton-lined for softness, this is the wirefree ...

LIMITED EDITIONICON COTTON – Our favourite Ambition T-Shirt now in super soft HM signature elastic. Pure wirefree comfort perfect for both pregnancy and breastfeeding with a mesh A-frame to soften the look of coverage with contour foam cups. Complete with the option of standard or Racerback strap ...

LIMITED EDITIONICON Cotton is a moulded soft cup, wirefree crop style nursing bra with removable padding. Made from natural cotton and featuring a new super soft HM signature elastic. Dual cups are an easy fit that provide fluctuating coverage as you grow and change through motherhood. Featuring S i...

Support, shape, and zero wires—Infinite does it all. With smooth contour cups that lift and conceal, plus a silky recycled finish, this wireless nursing bra proves you can have comfort and style in one. Designed for everyday wear with an edge—because motherhood isn’t boring, and your bra shoul...

Say goodbye to leaks and hello to confidence! Embrace Leakproof nursing bra is your everyday armor against the unexpected, keeping you dry and dazzling with soft sustainable bamboo and leakproof cups designed for real life. Light leaks? No worries — Embrace has you covered with comfort and care, s...

The Zen Maternity Sports Bra in olive is your perfect choice for light exercise and all-day comfort. Easy fit with dual-sizing foam cups and a wire-free microfiber design, it includes cotton A-frame nursing support. This limited edition won’t be restocked, so get yours while supplies last! Limited...

This romantic sheer lace nursing bralette offers comfort and support up to a I cup. With full coverage and paneled shaping, it adjusts to your changing body during breastfeeding. The multifit cup ensures flexibility for size fluctuations. Limited edition—this color won’t return!Features : Luxe s...

LIMITED EDITIONEnlighten is our smooth balconette nursing bra designed with the same fit as our award-winning Temptation style. With a sleek smoother profile and beautiful detailing with the same flexi-wire style that offers support, and easy breastfeeding.Limited Edition - get in quick as this styl...

LIMITED EDITIONLow cut, high impact. The Lunar Plunge Nursing Bra delivers sleek, sexy styling with the support you need through pregnancy and nursing. Featuring a flexiwire plunge cup, clean-edge graphic mesh, and enhancing contour padding, it’s designed to shape and support without compromising ...

LIMITED EDITIONThe Reactivate Nursing Bra features moisture-wicking fabric with cooling technology, designed to draw moisture away from your skin and keep you cool, dry, and comfortable - whether you're at the office, working out, or braving a hot day. Combining comfort and support with breastfeedin...

LIMITED EDITIONTrue Luxe is your go-to plunge maternity and nursing bra for elevated, everyday wear. Inspired by our award-winning Temptation style, it’s crafted from certified recycled lace in a deep plunge silhouette with sexy twin strap details. Designed for mamas who want softness, support, an...

LIMITED EDITIONThe Goddess Plunge Lace Nursing Bra takes the plunge to new heights, featuring bold floral lace, edgy strap details, and sleek black magnetic nursing clips. Inspired by the best-selling Warrior Plunge Nursing Bra, it includes contour foam cups and flexi underwire for exceptional lift,...

Meet the multitasker made for motherhood. The Freedom Pumping & Nursing Bra delivers wirefree comfort, cotton-lined cups, and hands-free single or double pumping—no outfit changes required. With elegant rose gold magnetic clips and dual-cup openings for both pumping and feeding, this bra supports ...

LIMITED EDITIONHeroine black maternity bralette provides daily comfort and support for sizes up to a I cup. Featuring paneled shaping and full coverage, it stretches to accommodate your body as you progress through your pregnancy and during recovery after birth. The multifit cup is perfect for adjus...

Heroine shell lace nursing bralette provides daily comfort and support for sizes up to a I cup. Featuring paneled shaping and full coverage, it stretches to accommodate your body as you progress through your breastfeeding journey. The multifit cup is perfect for adjusting to changing sizes.Limited E...

Like you, this bag has a SUPERPOWER!Our very own mesh lingerie wash bag keeps your lingerie safe from pulls, tears, and tangling in the washing machine and will help them keep their shape.It will also greatly help extend their lifetime. Made from certified recycled nylon that diverts pre-consumer waste from landfills.

Stunning microfibre bikini in a soft ivory colourway with a sophisticated fishnet trim on the top is a bold statement of femininity.Please note due to hygiene reasons knickers are unable to be returned or exchanged

Our longest-standing style—loved for a reason. The award-winning Show Off nursing bra delivers buttery-soft comfort, reliable support, and timeless style. With full coverage cotton-lined cups, A-frame nursing support, and a flexible wireless underbust band, it’s designed to move with you from pr...

Shaping and support without the bulk. Obsession is a full coverage spacer foam nursing bra crafted specifically for fuller busts. Featuring breathable spacer foam cups, a smoothing silhouette, and a flexiwire for lift and stability, it’s designed to disappear under clothes and hold its shape all d...