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Lilac is a delicate pastel shade and fades out to an ashy tone on a light blonde base.

A bold, saturated purple with strong blue undertones.

Bordeaux is a rich, deep, decadent red.

Our iconic pillar box red shade has stood the test of time, it was part of our original collection in 1977.

Ruby Rouge is a dramatic shade that is well suited for an all-red look, or also as a highlighter if you're just looking for a pop of color.

Vermillion Red is a rich saturated scarlet.

Blue Jade is the teal shade of dreams with a hint of turquoise.

Bubblegum Blue will give you a dreamy, pastel azure blue.

Inspired by visions of summer, Capri Blue will transform your hair to a powerful electric blue

Peacock Blue is a rich, vibrant teal hair colour.

Sapphire is a luxurious deep inky blue hair colour.

Sky Blue is our brightest blue hair dye, use this primary-colour straight from the bottle, or as a mixer with other shades.

Emerald Green will give you a rich, jewel-green colour.

Lime Twist is the bright citrus, punchy green that cannot be ignored.

Peppermint is a dreamy pastel mint shade.

Make them green with envy with our deep green semi-permanent hair dye.

Toxic is a blazing neon green that glows in both natural light and blacklight.

Sunshine in a bottle - Canary Yellow is the warm, sunflower summer shade you need all year round.

Caution is the ultimate glow up UV Yellow which glows in both natural light and backlight

Go grey with this multi tonal Graphite, a light steel shade with a blue undertone.

Platinum is a classic silver with a hint of violet that tones blonde hair to an expensive cool hue, neutralising any unwanted yellow brassy tones in your hair.

Silver is a sleek cool grey - it perfectly tones platinum hair to an icy fresh silver.

Slate Blue is a metallic blue shade with an icy edge.

Our intense blue-black semi-permanent hair dye is a multi-purpose wonder, suitable for all hair shades.