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Simple, solid, and full of meaning. Our limited- edition Whai crewneck is for those who carry a lot — in the quiet, in the background, without needing to be seen. The whai ( stingray) reminds us to move with purpose, strength, and calm.This is for the crewneck only.Our model is wearing a size XL/2...

Made for our tamariki who carry the stories, the names, and the legacy. This crew is soft, strong, and stitched with meaning — a little reminder of the ones who walk with them, even when they can’t be seen.This is for the crewneck only.Our model is 2 but is wearing a size 3Y for a oversized fit....

Made for our tamariki who carry the stories, the names, and the legacy. This crew is soft, strong, and stitched with meaning — a little reminder of the ones who walk with them, even when they can’t be seen.Our model is 3 and is wearing a size 3Y.WASH GUIDE•Cold gentle wash only•Always wash i...

Made for our tamariki who carry the stories, the names, and the legacy. This crew is soft, strong, and stitched with meaning — a little reminder of the ones who walk with them, even when they can’t be seen.Our model is 3 and is wearing a size 3Y.WASH GUIDE•Cold gentle wash only•Always wash i...

Simple, solid, and full of meaning. This crewneck is for those who carry a lot — in the quiet, in the background, without needing to be seen. The whai ( stingray) reminds us to move with purpose, strength, and calm.Arohamai - photos to come!WASH GUIDE•Cold gentle wash only•Always wash inside o...

Simple, solid, and full of meaning. This crewneck is for those who carry a lot — in the quiet, in the background, without needing to be seen. The whai ( stingray) reminds us to move with purpose, strength, and calm.Our model is wearing a size XL/2XL and usually wears a size L but has sized up for ...

Every line tells a story.The Whakapapa Hoodie is inspired by the meaning of Whakapapa — the layers of ancestry, whānau, and connection that shape who we are. Just like the threads of genealogy interweave to tell our story, the hoodie’s bold, layered design reflects those connections, honouring ...

Every line tells a story.The inspired by the meaning of Whakapapa — the layers of ancestry, whānau, and connection that shape who we are. Just like the threads of genealogy interweave to tell our story, the hoodie’s bold, layered design reflects those connections, honouring both heritage and id...

Every line tells a story.The Whakapapa Hoodie is inspired by the meaning of Whakapapa — the layers of ancestry, whānau, and connection that shape who we are. Just like the threads of genealogy interweave to tell our story, the hoodie’s bold, layered design reflects those connections, honouring ...