Whakapapa Hoodie - Adult

Every line tells a story.

The Whakapapa Hoodie is inspired by the meaning of Whakapapa — the layers of ancestry, whānau, and connection that shape who we are. Just like the threads of genealogy interweave to tell our story, the hoodie’s bold, layered design reflects those connections, honouring both heritage and identity.

This piece was created to carry more than just comfort — it carries meaning. The interwoven patterns represent the strength of our roots, the presence of our ancestors, and the connections that bind us together. Whether you wear it in grey or maroon/red, the Whakapapa Hoodie is a reminder of where we come from, and the stories we continue to weave.

Crafted for everyday wear, it blends warmth, durability, and style with a deeper story stitched into every detail. The Whakapapa Collection turns tradition into something you can carry with you — wherever you go.

Made for whānau. Made for you.

Model is wearing a size XS/S for a fitted look, he would usually wear a size M/L for a oversized fit.

Proudly designed in Aotearoa