Bold Beauty ♡

PRORITUALS Metallic Collection features 9 brand new shades inspired by the fashion metallic trend. These new shades can be used alone or intermixed with PRORITUALS Hair Colour Cream and Brighteners for refinement or to create dramatic results. A permanent toning hair colour for high level blondes wi...

PRORITUALS Metallic Collection features 9 brand new shades inspired by the fashion metallic trend. These new shades can be used alone or intermixed with PRORITUALS Hair Colour Cream and Brighteners for refinement or to create dramatic results. A permanent toning hair colour for high level blondes wi...

PRORITUALS Metallic Collection features 9 brand new shades inspired by the fashion metallic trend. These new shades can be used alone or intermixed with PRORITUALS Hair Colour Cream and Brighteners for refinement or to create dramatic results. A permanent toning hair colour for high level blondes wi...

The interaction between precious herbs, essential oils of Mediterranean Macchia, and innovative, high-quality pigments result in vibrant, rich colours that offer 100% coverage on white hair. The gentle cream contains conditioning and lenitive components for superb shine and softness. The precise bal...

Dream Cream is the perfect styling product for all hair types. It grooms hair with a soft, touchable hold and can be used to condition, repair, and add shine.

Illuminates, De-frizzes, Protects Shine with added Heat Protection Glow Shine Spray provides instant shine without added weight. Great for use prior to heat styling to tame frizz and flyaways. Safe for all hair types. Can be used on wet or dry hair. Use sparingly to add shine to your style.

INSTANTLY DELIVERS ALL-OVER VOLUME AND TEXTUREEgo Boost Texture Powder instantly delivers all-over volume and texture to all hair types and lengths. Our unique delivery system evenly disperses a light veil of product onto the root, providing a maximum boosting lift, separation, and mattifying effect...

Delivers Texture, Shape, and Separation A progressive putty-to-clay pomade that adds workable structure and hold while delivering texture, shape, and separation to any hair texture. Demi-matte finish.

Smooth Straightening Balm smooths over-textured hair with unruly volume and controls frizz. Low pH closes the hair's cuticle while locking out humidity for an all-day, silky smooth style.

Gentle, Daily NourishmentFor Strong and Healthy HairBalance Shampoo promotes a healthy hair lifestyle, protecting hair from moisture loss and providing silky smoothness. Our formula is infused with essential Silk Amino Acids, Proteins and Extracts to make hair look and feel healthier and stronger wi...

Gentle, Daily NourishmentFor Strong and Healthy HairBalance Shampoo promotes a healthy hair lifestyle, protecting hair from moisture loss and providing silky smoothness. Our formula is infused with essential Silk Amino Acids, Proteins and Extracts to make hair look and feel healthier and stronger wi...

PRORITUALS Metallic Collection features 9 brand new shades inspired by the fashion metallic trend. These new shades can be used alone or intermixed with PRORITUALS Hair Colour Cream and Brighteners for refinement or to create dramatic results. A permanent toning hair colour for high level blondes wi...

PRORITUALS Metallic Collection features 9 brand new shades inspired by the fashion metallic trend. These new shades can be used alone or intermixed with PRORITUALS Hair Colour Cream and Brighteners for refinement or to create dramatic results. A permanent toning hair colour for high level blondes wi...

PRORITUALS Metallic Collection features 9 brand new shades inspired by the fashion metallic trend. These new shades can be used alone or intermixed with PRORITUALS Hair Colour Cream and Brighteners for refinement or to create dramatic results. A permanent toning hair colour for high level blondes wi...

Color Protection TreatmentFrizz ControlColorFuel instantly smooths frizzy hair. This formula utilizes natural botanicals that help shield hair from harmful sun exposure and ensure vibrant color, all while maintaining a healthy pH and closing the hair cuticle after color services. Can be used on wet...

Experience faster drying time with the featuring a vented halo design that allows for circulated air flow. The curved shape and double-flex boar bristles contour to hug the scalp for less breakage, while the ergonomic soft-touch handle provides comfort and a secure grip while styling. Plus, the Nano...

The perfect for achieving your desired hair lightening results at the salon. Available in sleek black, it's a must-have tool for any stylist.

The black Prorituals here to elevate your hair colour game. Soft & sleek bristles

Discover the perfect Prorituals tint bowl for all your hair colouring needs.

- Pro Platinum Purple Shampoo: Removes brassiness and enhances cool tones.- Color-Enhancing Formula: Brightens blonde and silver hair for a vibrant look.- Sulfate-Free: Gentle enough for frequent use without stripping color.- Restores Shine: Adds a natural shine and enhances hair's overall appearanc...