Diploma in Web Content Writing for Professional and Government Content Writers
Write useful, plain-language content for people. Use AI with professional judgement. Create reliable source content that works across search, and digital channels.
Learn to write clear, well-structured digital content that people can find, understand and use. Use plain language to help your audience get answers and complete tasks.
Learn what good content looks like so you can use AI tools well, write more effective prompts and review AI-generated drafts with confidence before publishing.
Make your organisation’s information easier to find through web search, intranet search and AI search. Create reliable source content that supports across web pages, intranets, knowledge bases, social channels, contact centres and AI answer tools.
This Diploma is for government content writers, policy writers, public information officers, web content writers, content designers, technical writers, content managers, content strategists and copywriters in Australia, Canada, New Zealand, the UK and the US. Web content writing, plain language and AI skills you will learn Write for real people
Write people-first, scannable web content in your audience’s own words. Answer their questions clearly so they can understand what to do and act. Use plain language with confidence
Learn to write clear, plain language digital content that people can use. Check readability, write for the reading level your audience needs, and understand the plain language requirements, standards and guidance in Australia, Canada, New Zealand, the UK and the US. Structure content clearly
Learn the anatomy of a quality web page and how to structure content clearly. Design content as well-defined topics and modular blocks that make sense on their own and work across devices and channels. Use AI tools responsibly
Learn what quality content looks like so you can write more effective prompts and review AI-generated drafts with confidence. Catch tone drift, missing information, weak structure, factual errors, privacy risks and accessibility issues before you publish. Make content easier to find
Use keywords, metadata, page titles and clear language to help people find your content through web search, intranet search, social channels and AI search. Prepare content for AI search visibility
Use answer-first writing, clear structure, reliable sources and explanations that make sense on their own. Make your information easier for AI search and answer tools to retrieve, interpret and summarise. Build trust online
Learn how to make content credible, useful and transparent. Apply Google’s people-first content principles and E-E-A-T framework to help people trust your content. Improve content across your organisation
Learn how to improve the usability and findability of intranet content, social content, business documents and files on your network. Support coordinated
Create reliable source content for self-service web pages, call-centre scripts, live chat, knowledge bases and chatbots, so people receive consistent answers across channels. Work well across content teams
Build a shared approach to content across web, accessibility, communications, marketing, social media and partner teams. Reduce duplicated work and conflicting advice. Who is this content writing course for?
The Diploma in Web Content Writing is designed for busy professionals who need reliable digital-content and AI skills at work.
- Government and policy teams: Government content writers, policy analysts, public information officers, communications advisers and public-sector staff.
- Content teams: Web content writers, content managers, content designers, content strategists and online publishers.
- Communications and marketing teams: Communications professionals, copywriters, social media managers and SEO writers.
- Learning professionals: Instructional designers, e-learning developers, teachers and educators who create online learning materials.
- Specialists: Technical writers, documentation writers, business writers, plain-language writers, accessibility advocates and knowledge-base writers.
- Compliance and legal teams: People working with plain-language and digital-accessibility requirements in Australia, Canada, New Zealand, the UK and the US.
- Academics and researchers: Professionals who publish complex information for online audiences.
Why choose Contented's Diploma in Web Content Writing?
- 15,000 learners in 52 countries. Contented has trained public sector and professional writers for more than 20 years in the US, the UK, Australia, Canada and New Zealand. LISTBR