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Shop a range of simple, yet stylish kids clothing with Ed & Al. Designed in New Zealand by parents for parents, all our children's clothing ranges are ethically made and perfect for every day wear
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  • $10 +
    Classic T-Shirt
    Introducing the classic Ed & Al unisex T-shirt! Featuring a round neck, short sleeves, and a relaxed fit. This breathable cotton tee is perfect for all-day comfort. Available in a charming baby blue, elevate your child's wardrobe with this versatile piece!100% CottonWe recommend a cold gentle wash cycle, with like colours. Please do not tumble dry.
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  • $9.99 +
    Madison Shorts
    The Madison navy shorts are designed for comfort with a loose fit and great stretch, making them easy to put on and take off. Crafted from a breathable linen and cotton blend, they're perfect for summer wear. With a roomy crotch for added comfort, these shorts are the ideal choice for outings and su...
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  • $35 +
    Flynn Shorts
    Ready to be worn again and again, these navy shorts are a staple for any wardrobe! Featuring a stylish navy and white gingham lining the pockets, they boast a comfortable elasticated waistband with a drawstring for a relaxed fit. Made from durable twill cotton, these shorts are perfect for any casua...
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  • $35 +
    Rupert Polo
    A smart and charming addition to any little wardrobe, this piece is crafted from soft cotton in a classic pique stitch. Its stunning salmon/soft red shade is perfect for all little ones, while the navy-and-white gingham trim around the collar and button placket adds a timeless touch. Finished with r...
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  • $35 +
    Charlotte Polo
    The Charlotte polo is a delightful choice featuring a ruffle collar and flutter sleeves. It’s the perfect item for any girl and quickly became one of our favorites! Stylish and sweet, it’s ideal for any occasion.100% CottonWe recommend a cold gentle wash cycle, with like colours. Please do not tumble dry.
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  • $40 +
    Pippa Floral Dress
    You asked for floral, and we’ve delivered! The beautiful a must-have for your little one this festival season. With its sweet ruffled sleeves and charming summer print, the Pippa Dress is perfect for parties yet durable enough for everyday wear.100% CottonWe recommend a cold gentle wash cycle, with like colours. Please do not tumble dry.
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  • $20 +
    Ed & Al Gift Card
    Ed & Al Online Gift Cards are the perfect gift when you can't decide what would best suit the person you are buying for.Gift Cards can be emailed directly to the recipient or to yourself to print off to gift to them.Valid for 1 year from date of purchase.
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  • $69.99 +
    Miller Knit- Navy
    The Miller Knit is a classic zip sweater that will take your little one from the playground, to the farm, to dinner. The thick cotton will ensure it transitions from winter to summer and everything in-between. This is a piece you will reach for time and time again.100% CottonWe recommend a cold gentle wash cycle, with like colours. Please do not tumble dry.
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  • $59.99 +
    Archie Pants- Green
    These slim fit forest green corduroy pants are the perfect choice for little ones this winter.The attractive grey and white stripe lining in the pockets and around the waistband illustrate an attention to design detailing, while the pockets will be much loved by the collectors out there - perfectly ...
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  • $39.99 +
    Charlie Shorts
    How adorable are these navy and white pinstripe shorts? Perfect for the warmer months, these lightweight and breathable pull-on shorts feature an elasticated waistband with a drawcord for a comfortable fit. Plus, the handy side seam pockets add a practical touch. Stay stylish and comfy all season long!100% CottonWe recommend a cold gentle wash cycle, with like colours. Please do not tumble dry.
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  • $39.99 +
    Fred Polo
    It’s all in the detail with this iconic short-sleeve polo. The navy cotton pique ensures it is durable and breathable – perfect for the active wearer – while the blue/white gingham trim around the collar and down the button opening, makes this a classic piece for any occasion.Please note that ...
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  • $39.99 +
    Jack Sweat
    A classic layer, the Jack sweat is crafted from soft cotton French terry for ultimate comfort. It features a high ribbed neckline with a 1/4 zip, an embroidered Ed & Al logo, and a striking color block design. Finished with ribbed trims, this piece is perfect for adding a touch of casual flair to yo...
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  • $39.99 +
    Harry Shorts
    Ready to be worn again and again, these tan shorts are a staple for any wardrobe! Featuring a stylish tan and white pinstripe lining the pockets, they boast a comfortable elasticated waistband with a drawstring for a relaxed fit. Made from durable twill cotton, these shorts are perfect for any casua...
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  • $39.99 +
    Jimmy Polo
    A smart addition to little wardrobes, this style is made using cotton in a pique stitch. The sand and white stripe trim around the collar and down the button opening, makes this a classic piece. It has rib tipping on collar and cuff, completed with the Ed & Al logo. Perfect for both playdates and sp...
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  • $59.99 +
    Archie Pants- Navy
    These slim fit navy corduroy pants are the perfect choice for little ones this winter. The attractive navy and white stripe lining in the pockets and around the waistband illustrate an attention to design detailing, while the pockets will be much loved by the collectors out there - perfectly sizes f...
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  • $39.99 +
    Eddie Polo- Forest Green
    It’s all in the detail with this iconic long-sleeve polo. The forest green cotton pique ensures it is durable and breathable – perfect for the active wearer – while the green/white gingham trim around the collar and down the button opening, makes this a classic piece for any occasion.Please no...
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  • $69.99 +
    Miller Knit- Green
    The Miller Knit in Green is a classic zip sweater that will take your little one from the playground, to the farm, to dinner. The thick cotton will ensure it transitions from winter to summer and everything in-between. This is a piece you will reach for time and time again.Please note our sizing has...
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  • $80 +
    Mystery Bundles- Boys
    The Ed & Al Mystery Bundles consist of clothing used on display at Fetes/Field Days- they may be slightly dusty/small marks but nothing a quick wash wont fix!Trust us to put together a surprise mixed bundle of quality Ed & Al products valued between $120-$200 (Original RRP) in your chosen size. They can be a mix of Winter and Summer items!There are no , refunds or exchanges on mystery bundles
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  • $28 +
    Navy Bucket Hat
    Be sun-smart in style with our must-have reversible bucket hat. Made from 100% cotton it is easy to wear, and wash!Navy with a reversible white/navy gingham.We recommend a cold gentle wash cycle, with like colours. Please do not tumble dry.
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  • $39.99 +
    Louie Sweatshirt
    Soft yet durable this jersey cotton sweatshirt is perfect for snuggly days at home or heading out with friends.Everyone will love the navy and white stripe detailing on the neck, cuffs and base of the jersey. Featuring a subtle boat neckline, the ensures effortless dressing for your little ones.100% CottonWe recommend a cold gentle wash cycle, with like colours. Please do not tumble dry.
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  • $15 +
    Grace Blouse
    This wide-puff-sleeve silhouette features abundant ruffles trimmed along the seams from the front to back.Destined to be loved by the young fashionista it has been designed to complement a versatile wardrobe ensuring it will be well-worn this season and beyond.Available in a soft buttery blue.55% Linen and 45% CottonWe recommend a cold gentle wash cycle, with like colours. Please do no tumble dry.
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  • $39.99 +
    Emmie Skirt
    The comes in a cream denim cotton, making it a necessary item in every girl’s wardrobe.It features two large pockets on the front and has an elastic waist band for easy wear. A versatile piece that can be dressed up or down to suit the occasion.100% CottonWe recommend a cold gentle wash cycle, with like colours. Please do not tumble dry.
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  • $28 +
    Pink Bucket Hat
    Be sun-smart in style with our must-have reversible bucket hat. Made from 100% cotton it is easy to wear, and wash!Pink with a reversible white/soft pink stripe.We recommend a cold gentle wash cycle, with like colours. Please do not tumble dry.
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  • $49.99 +
    Hazel Sweatshirt
    Delicious to touch, and wear, the soft cotton fleece of this hoodie will have your little one’s excited to pull it on; while the puff-sleeved design offers an added detail and elevated take on a classic.The light blue and white pinstripe of the hood-lining is the perfect finishing touch to this so...
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