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Say goodbye to brassiness with Kérastase Blond Absolu Ultra-Violet Purple Shampoo. Formulated with hyaluronic acid, this iridescent purple shampoo neutralises unwanted yellow tones in blonde or grey hair, leaving you with nourished, cool blonde locks.Its intense brass-reducing formula instantly ill...

Redken's Color Extend Blondage Shampoo is a violet-pigment depositing purple shampoo designed to protect and tone blonde and highlighted hair. Formulated with citric acid, it gently cleanses while strengthening and removing unwanted brassiness to cool warm tones for a brighter, truer blonde colour.I...

Colour-enhancing shampoo for platinum and cool blonde tones. Davines Alchemic Shampoo Silver intensifies and illuminates these natural or coloured blonde shades.