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Water Activated Neon Fishing Lurean innovative soft plastic lure designed to be one of the best baits for fishing in depths from 1 to 30 meters. Featuring a water activated flashing light that imitates the light reflected off a stressed bait fish. Thermoplastic rubber (TPR) lure tails for greater fl...

Flashing Jig Heads for Soft Bait FishingTransform your soft plastics fishing with the flashing jig heads. Expertly designed to mimic the irresistible flash of distressed baitfish, these innovative jig heads emit a distinctive blue, white, and green flash every second, dramatically increasing visibil...

Disco Clips Blue Flashing Clip On Lights for Deep Water FishingIlluminate the depths and enhance your fishing adventures with Disco Clips, ultra compact, water activated LED lights designed for every style of fishing. Emitting a vibrant, flashing blue light, these waterproof lights closely mimic the...

Glowbite Lightning Rod V2 Hot Mackerel: Premium Jig for Low Light FishingTake your jigging to the next level with the Glowbite Lightning Rod V2 Hot Mackerel, a premium fishing jig engineered for low light conditions. With a flashing red, white, and green light, this jig maximises visibility and attr...

Glowbite Lightning Rod V2 Pink Frenzy: Premium Jig for Low Light FishingTake your jigging to the next level with the Glowbite Lightning Rod V2 Pink Frenzy, a premium fishing jig engineered for low light conditions. With a flashing red, white, and green light, this jig maximises visibility and attrac...

Glowbite Lightning Rod V2 Tropical Sunset: Premium Jig for Low Light FishingTake your jigging to the next level with the Glowbite Lightning Rod V2 Tropical Sunset, a premium fishing jig engineered for low light conditions. With highly luminescent paint and a flashing red, white, and green light, thi...

Glowbite Lightning Rod V2 Hyper Pilly: Premium Jig for Low Light FishingTake your jigging to the next level with the Glowbite Lightning Rod V2 Hyper Pilly, a premium fishing jig engineered for low light conditions. With a flashing red, white, and green light, this jig maximises visibility and attrac...

Introducing the , engineered to stand out as one of the best micro jigs in NZ. This center-weighted jig delivers an enticing flutter on the drop, thanks to a deep concave surface that imitates a wounded bait fish. By staying in the strike zone for an extended period, it lures in curious predators lo...

Glowbite Micro Flash Micro Jig All Orange - Version 2Introducing the Glowbite Micro Flash Micro Jig All Orange - Version 2, engineered to stand out as one of the best micro jigs in NZ. This centre weighted jig delivers an enticing flutter on the drop, thanks to a deep concave surface that imitates a...

Introducing the , engineered to stand out as one of the best micro jigs in NZ. This centre weighted jig delivers an enticing flutter on the drop, thanks to a deep concave surface that imitates a wounded bait fish. By staying in the strike zone for an extended period, it lures in curious predators lo...

Introducing the , engineered to stand out as one of the best micro jigs in NZ. This center-weighted jig delivers an enticing flutter on the drop, thanks to a deep concave surface that imitates a wounded bait fish. By staying in the strike zone for an extended period, it lures in curious predators lo...

Glowbite : Snapper, Kingfish & Trevally Lure PackWhen anchovies school and predators strike, arm yourself with the Glowbite – a precision-crafted collection of lures and jigs designed to mimic New Zealand anchovies and trigger explosive feeding frenzies. Perfect for snapper slaying, kingfish jiggi...

Glowbite : The Ultimate Deep Diving Rattle CrankbaitTake your fishing to the next level with the Glowbite , a deep diving rattle crankbait engineered for success in both freshwater and saltwater. Designed to mimic the motion and sound of fleeing bait fish, it triggers predator strikes with precision...

Lure not included.The Glowbite Braid Scissors are precision engineered tools, designed to simplify and enhance your fishing experience. Whether you’re cutting fine braided lines or handling delicate split rings on small lures, these scissors combine sharp performance with versatile functionality. ...

Turn on the lights, turn on the fish!Lightning Rod lures from Glowbite contain a water activated, fish attracting light that imitates light reflected off a stressed baitfish and really gets the monsters of the deep excited! These lures are engineered to drop horizontally through the water column, ro...

Turn on the lights, turn on the fish!Lightning Rod lures from Glowbite contain a water activated, fish attracting light that imitates light reflected off a stressed baitfish and really gets the monsters of the deep excited! These lures are engineered to drop horizontally through the water column, ro...

Turn on the lights, turn on the fish!Lightning Rod lures from Glowbite contain a water activated, fish attracting light that imitates light reflected off a stressed baitfish and really gets the monsters of the deep excited! These lures are engineered to drop horizontally through the water column, ro...

Turn on the lights, turn on the fish!Lightning Rod lures from Glowbite contain a water activated, fish attracting light that imitates light reflected off a stressed baitfish and really gets the monsters of the deep excited! These lures are engineered to drop horizontally through the water column, ro...

High stretch microfibre bandanna that provides SPF50 sun protection and prevents windburn. Large Fishing Innovators logo on a blue or black background. Wear it as a neck scarf, a head band, a beanie or a balaclava.