Joico Defy Damage Protective Shampoo 300ml

Defy Damage Protective Shampoo

For bond strengthening and colour longevity.

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

Directions: Apply to wet hair. Lather, then rinse thoroughly.

THE NEXT GENERATION OF BOND BUILDING DEFY DAMAGE

Introducing Defy Damage, a game-changing home care system that universally protects color and hair health to help you defy fading and damage. A must-have if you’re partial to color services and exposed to the ravaging effects of daily heat styling, UV, exposure, and environmental pollution. 80% less breakage 5X stronger hair Maintains over 90% of color vibrancy See results after the very first use Leaves hair soft, shiny, and healthy-looking

Let’s Look Inside

Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking. NEW SMARTRELEASE TECHNOLOGY

Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling. PROTECTIVE LIPID

The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application. MORINGA SEED OIL

A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness. ARGININE

A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.