Joico Joigel Firm 250ml

Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula –which locks in shine and hydration and locks OUT pollution and humidity –coaxes those spirited strands into shape.

Here’s Why You’ll Love It

There’s a whole lot more to JoiGel Firm than just holding power: Consider it your go-to, firm-holding styler that protects hair with a shot of glam.

Helps add structure and hold

Locks in hydration

Boosts shine

Thermal protection

Protects against pollution

laboratory tested using pollution particles.

Now Let’s Use It

Directions: Apply to damp/dry hair. Style as usual.

Let’s Look Inside

Nothing stiff or crunchy here –just a flexible styling gel that keeps strands in place even in humid conditions. CROSSPOLYMER COPOLYMERS

Creates a smooth gel texture, while delivering flexible holding power. MORINGA SEED OIL

A rich source of antioxidants, Vitamins A and E, Zinc, and Silica (all fundamental to creating healthy, strong, damage-resistant hair) helps to boost shine and softness.