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The Duel ez-Q Cast Plus is engineered for the dedicated New Zealand egi angler seeking superior casting distance and enticing darting action. Featuring a highly buoyant body matched with strategically increased internal weighting, this premium squid jig allows you to cover more water when targeting...

The Yo-Zuri EGI Aurie-Q 3D is a highly advanced squid jig engineered to trigger aggressive strikes from broad squid and arrow squid around New Zealand's coastline. Constructed with a patented 3D Prism Shrimp Lens and Half-Ghost Cloth, it diffuses a lifelike inner glow that mimics natural prey perfec...

The Yo-Zuri Takoyan is an innovative octopus jig designed to target structure-hugging cephalopods without the frustration of constant snagging. Built with a buoyant hard-plastic body and a detachable bottom-bouncing sinker, it hovers just above the seabed to entice strikes while navigating rocky New...

Designed to enhance lure action and reduce drag while eging.The symmetrical oval shape minimises water resistance and helps avoid catching weed or debris—keeping your presentation clean. A rounded tip preserves the natural darting movement of your egi, so you get the full benefit of your rod work...

High-appeal egi designed to trigger active squid with sound, flash, and tuned movement.The EGI-OH SEARCH is packed with features to help you cover water efficiently and draw aggressive strikes. A built-in Search Rattle emits sound at 600Hz—ideal for a squid's hearing range—while the STROBE FIN o...

Tuned UV appeal for changing light and tide conditions.This next-gen addition to the EGI-OH LIVE range features NEON BRIGHT UV technology, developed to reflect not just blue, but also red and green light wavelengths. The solid colour models are designed to cut through varying water colours and light...

Special sound "SEARCH RATTLE""SEARCH RATTLE" is one of the YAMASHITA's exclusive technology. The YAMASHITA "SEARCH" squid jigs feature a number of unique features but what sets this jig apart is the 600Hz rattle inside the body. YAMASHITA have discovered after much research with a leading Japanese U...

A practical, multi-use tool for handling squid cleanly and efficiently.Designed to spike squid between the eyes quickly, this tool helps preserve freshness by minimising stress and movement after capture. The rust-resistant stainless steel tip delivers a clean, precise cut, while the built-in needle...

Special sound "SEARCH RATTLE""SEARCH RATTLE" is one of the YAMASHITA's exclusive technology. The YAMASHITA "SEARCH" squid jigs feature a number of unique features but what sets this jig apart is the 600Hz rattle inside the body. YAMASHITA have discovered after much research with a leading Japanese U...

The "sliding dart" is launched left and right at an unprecedentedly steep angle, andthe glow of the inner sheet is multiplied by the 3D lens and diffused in all directions,attracting squid from a wide range!Size: 3.5"Weight: 18gSinking Speed: 3.3s/m

The colored rattle makes it feel more lively! It reproduces the sound of a shrimp bending its tail and resonating underwater when it escapes. The speed of sound in water is about 4.4 times faster than in air.The "Patapata® Foot" is a realistic reproduction of a shrimp's foot that vibrates when it e...

An all-rounder with high overall performance , including dart (movement) performance, fishing vibration, and casting distance, and is easy to handle without any quirks.Size / Weight / Sinking Speed:- 2.5 / 10g / 5.0s/m- 3.0 / 14.5g / 3.5s/m- 3.5 / 19g / 3.2s/m

Introducing the Duel LQ (Lens Egi with Invisible Cloth) – a premium squid jig designed for ultimate performance. Featuring the innovative LQ (Lens) system, it offers a realistic flashing effect that mimics baitfish, while the Invisible Cloth enhances transparency and attractiveness underwater. Thi...

Maximum casting distance over 70m!Reach previously unreachable areas thanks to the unique tungsten x magnet center of gravity shifting mechanism.Size / Weight / Sinking Speed:- 3.5 / 19g / 3.5s/m

Available in 3 smaller sizes 1.6, 1.8, 2.0 along with the rolling shaft these egi squid jigs are perfect for early season squid.Size / Weight / Sinking Speed:- 1.6 / 4g / 4.0s/m- 1.8 / 6g / 3.2s/m- 2.0 / 8.3g / 3.0s/m

A user-friendly egi designed for reliable performance in a range of squid fishing conditions.The EGI OH F is Yamashita’s entry-level model, built to be easy to work with while still offering proven effectiveness. Its transparent glow body boosts visibility in both daylight and low-light settings...

- Sizes available: 2.0, 2.5, 3.0, 3.5- Colours: Over 20 options including natural and glow patterns- Sink rate: Slower descent for increased visibility and strike opportunity- Applications: Effective in various light conditions, water clarities, depths, and currents- Usage: Suitable for both day and...

The Hayabusa Pikaichi Ika Sabiki Stick Rig (EX968) is a premium squid fishing rig designed for serious ika hunters. Featuring 14cm double-stick lures, this setup uses Hayabusa’s proven squid stimulant dot pattern that emits an enticing glow under UV light—perfect for attracting squid in both low...