noro ♡

Interchangeable StrapA soft, elevated detail for everyday walks.Made to switch easily between your leash and walking essentials, this interchangeable strap adds warmth, texture, and comfort in a way that still feels practical. The plush faux-fur finish feels gentle in hand, while the durable hardwar...

Soft, creamy, and quietly comforting, Aloha Coco brings a gentle tropical layer to your dog’s coat, without overwhelming their natural scent.A smooth blend of coconut and soft vanilla creates a fragrance that feels warm, relaxed, and effortlessly refined. Subtle sweetness adds a light, comforting...

A soft, balanced collection designed for those who want to experience each scent, without having to choose just one.From light floral to warm woody and fresh, airy notes, each scent offers a subtle shift in feel while staying gentle, clean, and easy to live with. Thoughtfully put together to move wi...

Play, with movement and textureSQUIRREL POP pairs a soft outer form with a hidden core, creating a toy that shifts between comfort and interaction. Inside sits a removable squeaky ball, adding bounce, sound, and movement to play.The crinkled tail introduces an added layer of texture, encouraging cur...

Play, driven by scent and textureRADISH is designed for instinct-led play, combining scent, movement, and soft structure in a compact form. Filled with catnip and finished with crinkled leaves, it encourages batting, chasing, and quiet exploration.A subtle bell sits within, adding gentle sound and m...

Play, designed to do moreCABBAGE POP brings together multiple ways of play in a single form. Layered plush leaves create space to hide treats, while a removable squeaky ball sits at the center, adding movement, sound, and reward.Designed to shift between sniffing, fetching, and interactive play, all...

Play, with added complexityBAGUETTE is designed for more engaging, layered play. With multiple treat pockets, hidden squeakers, and a crinkled outer sleeve, it brings together scent, sound, and movement in one piece.Made for pets who enjoy a slightly more involved interaction, without becoming overw...

Play, with movement and textureBUNNY POP combines soft structure with a hidden core, creating a toy that shifts between comfort and interaction. Beneath its plush exterior sits a removable squeaky ball, adding bounce, sound, and movement to play.Crinkled ears introduce a subtle layer of texture, enc...

Play, designed to fit your spaceGUU is an enrichment toy that brings together function and form. Designed to engage your dog through scent and search, while still sitting naturally within a considered home.Layered folds and hidden pockets create space to tuck treats or kibble, encouraging slower, mo...

Play, in smaller momentsTEA TIME is a compact set designed for scent-led, independent play. Featuring a catnip-filled tea bag and two soft cookie toys, each piece brings a different texture and movement.Lightweight and easy to bat, carry, or chase, it encourages natural play without overwhelming the...

Play, guided by scent and discoveryKITTY VEGGIE SET brings together scent-led play and gentle interaction. Featuring a mini snuffle cabbage and a catnip-filled pumpkin, each piece encourages natural behaviors through texture, movement, and reward.Designed for curious, instinct-driven play in a compa...

A festive, non-alcoholic pet bubbly crafted by Muttley’s Estate — designed to bring your companion into the celebration in a safe, gentle and joyful way. Beautifully bottled and lightly flavoured, it’s the perfect treat for gifting, special occasions or cozy moments together.

A festive, non-alcoholic pet bubbly crafted by Muttley’s Estate — designed to bring your companion into the celebration in a safe, gentle and joyful way. Beautifully bottled and lightly flavoured, it’s the perfect treat for gifting, special occasions or cozy moments together.

A simple upgrade for everyday movement.Designed to move with you, this 3-in-1 piece works as a car seat, a soft resting bed, and a carry bag when you’re on the go. Made from plush vegan sherpa, it creates a warm, cushioned space that helps your dog feel settled, whether you’re driving, visiting...

Designed for larger dogs, or more than one.The extra large Cozy Car Seat turns your back seat into a soft, secure space made for everyday drives and longer trips. Fully lined with plush vegan Sherpa, it creates a warm, cushioned base that helps dogs settle and stay comfortable on the move.With full-...

A different way to scent your spaceLiving with pets can make home fragrance feel like a compromise. Many traditional diffusers are created with scent alone in mind, without considering the animals sharing the same space.This is designed differently. Alcohol-free and formulated with pet-friendly esse...

A different way to scent your spaceLiving with pets can make home fragrance feel like a compromise. Many traditional diffusers are created with scent alone in mind, without considering the animals sharing the same space.This is designed differently. Alcohol-free and formulated with pet-friendly esse...

Sniff, search, and discoverBUTTERNUT turns treat time into a little foraging adventure. Designed with six hidden treat pockets along its body, it encourages your pup to sniff, search and work for their reward — making everyday play that little bit more engaging.The pockets open sideways as your pu...

Say cheese!Instant Camera turns snack time into a picture-perfect little adventure. Designed with hidden treat compartments and crinkly “photo paper", it gives curious pups plenty to sniff, search and discover while they play.Tuck treats inside the camera body and let your pup work out how to find...

Breakfast is servedBFAST turns everyone’s favourite meal into a sniff-and-search adventure. This playful breakfast set features a frying pan loaded with removable morning favourites : a sunny-side-up, two strips of bacon and a squeaky sausage, with plenty of places to tuck away treats for your pup...

Game, set, playTENNIS POP puts a playful spin on the classic game of fetch. This two-piece set pairs Lambwolf’s squeaky POP ball with a soft plush tennis racket, giving your pup more than one way to chase, chomp and play.The POP ball features a bouncy TPR core wrapped in a soft plush exterior, wit...

Fresh from the bakeryRYE turns a freshly baked loaf into a sniff-and-search adventure. Five hidden treat pockets are tucked between the slices, inviting your pup to sniff, forage and work their way through the loaf to uncover their favourite rewards.And the fun doesn’t stop at the bread. RYE comes...