Authentic Vintage Lydia of London Purple Floral Print Ruched Shift Dress

At least 50 years young, this dress in vivid purple florals on a speckled ground of olive, khaki and black is stunning. The Lydia of London label tells you this came out of London at the height of the city's mid-century fashion moment, when British designers were producing work that was genuinely bold and entirely their own. The dress is a fitted shift with a beautiful ruched drape gathered softly across the front neckline and bust, falling into a gentle cowl fold. It is the detail that sets this dress apart from every other shift in the room.
The silhouette is fitted through the waist and hip, hitting at the knee, with a rear zip closure and sleeveless cut. The fabric is a fine cotton blend with a slight lustre that gives the purple florals real depth and the overall print a painterly quality.
Wear it to a wedding with your favourite heels in bronze or silver and a slim silver cuff. Pair it with ankle boots in tan or forest green and a mustard yellow clutch for something that feels current and confident. The purple in this print is bold enough to carry a coral or terracotta shoe beautifully, or go the other direction entirely with a deep teal heel and silver drop earrings for evening. Add a fitted blazer in deep plum or olive and the look shifts from afternoon to dinner. The ruched neckline gives the dress a softness across the bust that balances the fitted body well. It suits a figure that likes a defined waist and a dress with a considered neckline rather than a plain finish.
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Circa: 1940 - 1970
Origin: Consignment
Label: Lydia of London
Fabric: Cotton, Easy Care (Poly/Nylon/Acrylic/Acetate) blend
Condition: Very good, commensurate with age and love. Small repair under left arm, does not detract from wearing.
Care: Cool gentle hand wash, line dry
Modern Size Indicator : 6 - 8
Measurements : Bust 38 cm, Waist 34 cm, Hip 44 cm (laid flat)
Vintage Size Indicator: n/a
Fit: Fitted shift, defined waist and hip, knee length
Fixture: Rear zip
Features: Vivid purple floral print on speckled khaki and black ground, ruched cowl front neckline, sleeveless, Lydia of London label
NOTE: For best fit, we recommend comparing measurements with a similar garment you already love. We are always happy to confirm additional details prior to purchase. Sale Items/Damaged Items cannot be exchanged, refunded or returned. Colours may display differently on various devices.