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These super popular black and white activity gym toys will get your baby practicing reaching up, building their hand-eye coordination and visual tracking skills. Even more, there is a little bell inside each one, which teaches cause-and-effect. - Age recommendation: Newborn- Size: Hanging length 14c...

Made from a safe, rice-based material, the happy face comes with three movable rattling rings to stimulate sensory awareness and one teether ring to chew. - Age recommendation: Newborn- Size: 13.9 x 5.3 x 4.6 cm- Material: Made from a safe, fragrant, rice-based material- Detail: 100% safe to chew.- Development areas: Cognitive, Fine Motor, Gross Motor

This lightweight hexagon ball is perfect for babies to grasp and squeeze - developing fine motor and gross motor skills. Squeeze it into other shapes and watch it return to its original form. The beads slide back and forth along the dowels when shaken, producing a pleasing rattle sound and while tea...

Our 100% cotton play mat is made to fit perfectly under our PlayGym. It secures the three legs and is padded for your baby's comfort. Like our PlayGym, it easily folds up and take with you to picnics and play dates. Machine washable on gentle cycle.

This baby-safe mirror will kick-start your baby’s self-recognition and understanding of reflection. Babies love faces, so it’s natural to show them their own. This mirror can be free-standing but also laid flat. Better still, it has a clear pouch on the reverse side to add cards, photos or other...

One of the first things babies learn to recognise is faces. In our Peekaboo - I See You book little ones will meet a group of babies, just like them. The mirror at the end is a sweet surprise. - Age recommendation: Newborn- Size: 16cm x 16cm- Material: Board book- Written by Megan Stuart Adams- Deta...

Bold, high-contrasting, black and white patterns and shapes are proven to do a better job of promoting visual and brain development than bright colours. Designed for newborn babies, these double-sided high contrasting black and white pictures are great for your baby’s visual development. - Size: 1...

We are excited to launch this new mirror. This baby-safe mirror will kick-start your baby’s self-recognition and understanding of reflection. Babies love faces, so it’s natural to show them their own. This mirror can be free-standing but also laid flat. Due to the mirror-surface design, the refl...

The right play, at the right age, delivered right to your door.Maximise development during your baby’s first 1,000 days, with PlayLogy. Our subscription delivers stage-based PlayBoxes every 3 months across the first year of life with four PlayBoxes in total. Save up to 20% and you can pause, edit ...