Adidas X Always Superstar ADV - Always Do What You Should Do

Always Do What You Should Do is a brand emerging from London with strong New Zealand roots. The group champion their backgrounds and their surrounding community, with the worlds of skateboarding, positivity, surfing and inclusivity all playing a strong role.

It’s all about the people we surround ourselves with, as their now infamous ‘tell your friends you love them’ mission statement implies. It’s not only a sign of the times, but underpins the very nature of ‘always. It’s fitting that this adorns the outsole and shelltoe of their first adidas collaboration.

To mark this moment, they have opted for the timeless Superstar to kick-off the partnership, tell their story, and spread the good vibes.