Ruby Apparel 227 views   1 clicks Claim this Business

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our Rubette community and the way our designs embody those who wear them
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  • $139 +
    BENNY TIE DRESS BLACK
    An update on a Rubette favourite, this maxi dress is imagined in a soft linen with lace trim detailing. Features a panel detail at the waist with two ties and falls into an A-line skirt, giving a floaty, romantic look.
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  • $99 +
    BAILEY PANT OLIVE
    Barrel leg pant designed in a mid-weight cotton with a suede-like hand-feel. These pants have the option to be cuffed or uncuffed at the hem, with the use of a tab and button.
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  • $99 +
    BAILEY PANT BLACK
    Barrel leg pant designed in a mid-weight cotton with a suede-like hand-feel. These pants have the option to be cuffed or uncuffed at the hem, with the use of a tab and button.
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  • $79 +
    RUE BELTED MINI SKIRT BLACK
    Suit style mini skirt with a detachable belt with eyelet detailing. This skirt is a simple wardrobe staple that you'll reach for again and again.
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  • $59 +
    RUBY X EMMA JING MINI RUFFLE BAG BUTTER
    Mini ruffle bag with an adjustable tie strap, featured as part of Summer Fling with Emma Jing, our Holiday 2024 collaboration with local Aotearoa designer, Emma Jing. A fun take on a classic tote.
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  • $169 +
    BRADY POLO GREEN BLACK STRIPE
    A classic polo shirt imagined in a green and black stripe. Style under your favourite t-shirt or with your trusty pair of denim.
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  • $179 +
    ICON SHIRT BLUE STRIPE
    Classic slouchy shirt in a crisp blue striped cotton, an update on our Ida Shirt. Featuring a RUBY heart patch on the pocket, this shirt is a timeless wardrobe staple.
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  • $149 +
    SKY SHIRRED LONG SLEEVE OLIVE
    Long sleeve top designed in an olive coloured cotton. This top is shirred, giving it stretch all over. Features a high, round neckline and ruffles at the cuffs and hem.
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  • $199 +
    APPLE JEAN MIDTOWN BLUE
    Straight leg, mid-rise denim jeans with a seamless fold-over waistband. Designed in a mid-tone washed blue, these are your perfect everyday pair of jeans with a twist.
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  • $319 +
    FIREBIRD COWL GOWN SUPER SONIC BLUE
    Sleeveless midi dress crafted in rich sonic blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.
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  • $199 +
    ICON JEAN INDIGO
    Barrel-leg jean designed in our signature indigo wash denim. Sits mid-waisted with classic 5 pocket and waistband detailing. A pared back version of our Buzz Jean.
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  • $199 +
    ICON JEAN UNWASHED
    Barrel-leg jean designed in our signature un-washed denim. Sits mid-waisted with classic 5 pocket and waistband detailing. A pared back version of our Buzz Jean.
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  • $249 +
    GEORGIA JACKET CAMEL
    Cropped bomber jacket crafted in a luxe mid-weight twill, featuring a sculptural wrap-over collar with gold hardware and gathered hem detailing. A utility-inspired layer to elevate your everyday styling.
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  • $199 +
    LEX HOODIE BLACK
    Boxy fit hoodie with a dual ended zip designed in a plush black cotton sweatshirt fabric. A cropped fit finished with studded pocket detailing elevate this staple piece. Make it a set by pairing it with our Lex Trackpant.
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  • $199 +
    LEX HOODIE DEEP PLUM
    Boxy fit hoodie with a dual ended zip designed in a deep plum cotton sweatshirt fabric. A cropped fit finished with studded pocket detailing elevate this staple piece. Make it a set by pairing it with our Lex Trackpant.
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  • $129 +
    LEX TRACKPANT BLACK
    Wide leg trackpants with studded side seams, designed in a black cotton. With an elasticated waistband and tie cord, these pants are comfortable and chic. Make it a set with our Lex Hoodie.
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  • $129 +
    LEX TRACKPANT DEEP PLUM
    Wide leg trackpants with studded side seams, designed in a deep plum cotton. With an elasticated waistband and tie cord, these pants are comfortable and chic. Make it a set with our Lex Hoodie.
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  • $199 +
    RHEA CARDIGAN PEARL
    A twist on our Rhea Sweater, this buttoned knit cardigan is the perfect addition to layer over all your winter favourites. Crafted in a lush pearl mohair wool blend and designed to be a relaxed fit.
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  • $19 +
    LINEN TEA TOWEL OLIVE STRIPES
    Our very own RUBY Tea Towel. Featuring an olive stripe graphic, this linen tea towel is the perfect addition to any home.
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  • $49 +
    BEADED COASTER 4 PCS SET STRAWBERRY
    Bring the party to the table with this pack of four Beaded Strawberry Coasters. The coasters feature strawberry coloured beaded detailing, and have a fabric base. The perfect addition to any dinner party.
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  • $5 +
    BENNY HAIR TIES MULTI STRIPE
    Pack of 3 hair ties in three different tonal stripes; blue, green, pink.
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  • $5 +
    BENNY HAIR TIES MULTI
    Pack of 3 hair ties in red, pink and blue stripe.
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  • $15 +
    RANGIKURA
    Rangikura is the fiery second collection by Tayi Tibble. These poems live in the space between the end of the world and a new day. They ask us to think about our relationship to desire and exploitation. They are both nostalgic for, and exhausted by, the pursuit of an endless summer.
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  • $69 +
    PIPE DREAM RECYCLED CUSHION SUNSHINE PINK
    Our very own RUBY cushions have arrived! Medium-sized decor cushion designed in yellow cotton with a feature pink piping around the edge. The perfect way to bring some colour into your space
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