Davines This is a Forming Pomade
An invisible forming pomade for creating workable texture, especially in short to medium haircuts. Its lightweight formula lets you style and rework hair with a lasting memory effect, no sticky feeling and no greasy residue. BENEFITS
- Workable, long-lasting hold with a memory effect
- Adds shine and definition
- Lightweight, never sticky or greasy
- Restyle through the day without re-applying PERFECT FOR
- Short to medium haircuts wanting texture and shape
- Anyone who likes to rework their style during the day
- Those after pliable hold rather than a hard, fixed finish HOW DOES IT WORK?
Film-forming resins (PVP and glyceryl rosinate) give the style its workable hold and memory effect, while plant waxes, carnauba (Copernicia Cerifera) and a shea butter base, add pliable structure and a soft finish. Babassu (Orbignya Oleifera) seed oil and olive oil unsaponifiables condition so hair stays touchable, not stiff. WHY CHOOSE DAVINES THIS IS A FORMING POMADE?
- Reworkable hold that restyles through the day
- Lightweight and invisible, no grease, no stickiness
- Made in Italy by B Corp certified Davines
For a more matte, defined look try the This is a Medium Hold Pliable Paste, add gloss with the This is a Shine Wax, or explore the full Davines range.