Davines This is a Medium Hold Finishing Gum

A workable, lightweight styling gum for creating sleek styles and defined texture with medium hold, without any sticky or greasy residue. It has a slight modelling action and a clean, matte finish. BENEFITS

- Medium, workable hold with a slight modelling action
- Creates sleek styles or piecey, defined texture
- Matte, non-greasy finish
- Lightweight, doesn't grease the hair PERFECT FOR

- Sleek, polished looks or textured, piecey styles
- Anyone after a matte rather than shiny finish
- Short to medium hair that needs definition without weight HOW DOES IT WORK?

Flexible styling polymers (VP/VA copolymer and a vinyl caprolactam copolymer) provide the workable medium hold, while kaolin clay gives a light, matte, non-greasy texture. Castor (Ricinus Communis) seed oil and carnauba wax add pliability so styles stay defined without stiffness. WHY CHOOSE DAVINES THIS IS A MEDIUM HOLD FINISHING GUM?

- Matte definition with no sticky or greasy residue
- Workable hold for both sleek and textured looks
- Made in Italy by B Corp certified Davines

For a more natural, pliable finish try the This is a Medium Hold Pliable Paste, or for wet-look structure the This is a Medium Hold Modeling Gel. Explore the full Davines range.