Kerastase Blond Absolu Bain Ultra-Violet Purple Shampoo

Purple shampoo with Hyaluronic Acid neutralises brassy hair. Product Benefits:

Iridescent purple shampoo with hyaluronic acid for lightened or highlighted hair to neutralise brassiness and unwanted yellow tones in blonde or grey hair for a nourished cool blonde.

- An intense brass-reducing formula giving instant blonde illumination
- Instantly neutralises brass & yellow undertones
- Durable anti-brassiness action
- Restores shines & softness
- Boosts colour luminosity Key Ingredients:

Hyaluronic Acid - Hyaluronic Acid fills and heals fiber wounds from within for a uniform, deeply nourished cuticle. This ultra concentrated acid strengthens hair and hydrates scalp, preventing future breakage.

Edelweiss Flower - Rich in anti-oxidants to protect hair against daily damage and soften sensitized hair fibers.

Ultra Violet Neutralizers - Highly concentrated pigments that neutralize and remove brassy & yellow undertones. Illuminates reflects & highlights, and reveals radiant natural shine. How to Use:

Step 1: Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair.
Step 2: Add water and emulsify.
Step 3: Leave it on between 2 to 5 minutes.
Step 4: Rinse thoroughly.
Pro Tip: We recommend to alternate with Bain Lumière weekly or as a second shampoo for a deeper & hydrating cleanse.