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Ruby designed with quality in mind, so that her love can be passed down from one generation to the next. Soft enough for newborn snuggles and embroidered with just the right amount of classic charm to land a place in your little one's heart!Features a delicately designed face with sewn-on features s...

Your little one will love the 3-in-1 Silicone Hand Grip Rattle Teether Sensory Ball!This vibrant, colorful ball is specifically designed for babies 3 months and older, providing both fun and development in one delightful package.Featuring a unique intertwining tube design in bright shades of orange,...

This engaging toy offers a multi-sensory experience that is both fun and educational.This Montessori-inspired toy features a colorful tissue box with engaging elements, including crinkle cloth tissues, a playful built-in mirror, and soft weather-themed flash cards. Each component is tailored to stim...

Funtime: ExpandaballThis rainbow fidget toy expands and contracts with a mesmerising motion.Transforming when pulled or pushed, the Sphere uses geometry and mechanical engineering to create a toy you can throw, catch, kick and roll! 17.5cmFeatures:- Expandable fun- Colourful- Perfect catch, throw, kick and rollSuitable for Ages 6

Handy Travel Pouch - Perfect on-the-go activityWelcome to Wild of Aotearoa! Designed by a leading New Zealand Artist for the New Zealand market, our unique wildlife and fauna, with their Te Reo and English names, are a great way to learn some basic Te Reo.Te Reo has been checked and verified by a le...

Wrap your little one in style and comfort with our Baby Muslin Swaddle Wrap! The beautiful construction vehicle print design is sure to make cuddle time fun and cheerful. Crafted with 100% super-soft cotton, this versatile wrap provides breathability and low-allergenic protection for your precious b...

Mini musos will love creating melodies with this gorgeous dual-play instrument, Rainbow Roller Xylophone.With eight tuneful metal music keys, tinkly roller bells, and convenient carry handle, this clever instrument also encourages building those fine and gross motor skills and hand-eye coordination....

These beautifully illustrated colouring sets are jam-packed with activities, coloured markers and stickers. All designed to keep tigers happy on the go.Explore, colour and decorate the Jurassic period with dinosaurs galore!Each set includes:- 36 x colouring-in pages- 90 roar some full-colour sticker...

These beautifully illustrated colouring sets are jam-packed with activities, coloured markers and stickers. All designed to keep tigers happy on the go.Explore, colour and decorate the Jurassic period with dinosaurs galore!Each set includes:- 36 x colouring-in pages- 90 roar some full-colour sticker...

These Neon Colouring Sets are jam-packed with activities, neon-coloured markers and stickers, all designed to keep tigers happy on the go. Everything you need in one self-contained box, with a magnetic flap to keep contents safely stored.Designed for easy portable play, Tiger Tribe’s Colouring Set...

Experience the enchanting charm of the Rainmaker Rattle, a delightful sensory toy designed to captivate and engage your little one.As your child interacts with this mesmerizing toy, they will be delighted by the rhythmic sound of rain created by the cascading balls inside.The Rainmaker Rattle offers...

New colour! Now in EucalyptusSuper soft Silicone teething relief for your baby, which is easy to grasp!This mushroom shaped teether mimics baby's breastfe­eding experience to encourage sucking. It's design gently soothes sore gums & features textures that stimulate touch.Much loved and nice colours...

New colour! Now in Lavender colour!Super soft Silicone teething relief for your baby, which is easy to grasp!This mushroom shaped teether mimics baby's breastfe­eding experience to encourage sucking. It's design gently soothes sore gums & features textures that stimulate touch.Much loved and nice c...

Coming soon: 6th Dec 2025Make your summer unforgettable with the Fireworks Water Spray Gun! This innovative water blaster toy brings the excitement of fireworks to your outdoor water battles, making it ideal for both kids and adults. It's perfect for those scorching hot days when you want to have fu...

Learn to count and identify 10 different colourful animal characters with the Lamaze Counting Animals Soft Book. Grip and grab the soft pages that are filled with lots to see, touch and feel promotes development of fine motor skills, plus the high contrast, colourful scenes promote visual developmen...

Discover the joy of marine exploration with our Fishing & Ocean Animal Matching Toy Set. This engaging toy set encourages early learning through play, providing endless fun while fostering essential skills.Each piece in this vibrant matching toy set features colorful ocean animals and fishing-themed...

Introduce your little one to a world of sensory fun with the Early Learners Pull String Push Pop Baby Sensory Activity Toy!This interactive toy is creatively designed for babies aged 18 months and older, ensuring that they engage in exciting exploratory play while developing essential motor skills.T...

- Features The Very Hungry Caterpillar head- Includes 5 colourful wooden rings- Perfect for little hands to grasp- Encourages hand-eye coordination- Suitable for 3 months- Size: 10cm x 10cm x 16cmThis wooden The Very Hungry Caterpillar wooden stacker is the perfect toy for toddlers. Painted in shade...

- 8 piece bath playset- 7 silicone cups and 1 caterpillar squirty head included- Various shaped holes in the bottoms of the cups- Stack or nest the cups- Suitable for ages 18 months- Size: 8.5x8.5x14cmMake bath time especially fun with The Very Hungry Caterpillar™ silicone stacking cups. This play...

- The World of Eric Carle water play plush toys for pool or bath play- This set includes three water plush toys- Quick drying material- Appropriate for all ages- Perfect for The Very Hungry Caterpillar fans- Size: 19x29x2.5cmBring The World of Eric Carle into your summertime pool play or nightly rou...

- Features Snoopy’s lovable expression and iconic red collar, true to his classic comic strip look- Perfect for cuddles, bedtime, or display on shelves and beds- Designed to sit upright, making it ideal for room decor or collecting- Perfectly sized for snuggles at home or on the go- A timeless kee...

The Kinderfeets Play Tunnel is going to be your new favourite addition to active developmental play! This tunnel is designed with little adventurers in mind – tiny tots who want to explore their imagination and discover new worlds on the other side! Measuring 175 cm in length and 46 cm in diameter...

Mudpuppy Happy Animals 2 Piece My First PuzzlesHappy Animals 2 Piece My First Puzzles from Mudpuppy features bright and colourful animals such as lions, zebras, elephants, and more for the youngest puzzlers! My First Puzzles include eight 2-piece puzzles for children ages 2 – 4.Puzzle average size...

Dip in water, watch the magic happen! (Changes at ~35 °C)Introducing the exhilarating 1:64 Alloy Model Colour Changing Street Sports Cars, designed for children aged 3 years and above!These stunning diecast cars are not just toys; they are an exciting blend of fun and education, perfect for aspirin...