The Bright Barn

- Home
- About Us
- Consulting
- Learning
- Store
- Home / Guides / Better Business Cases Guide

Better Business Cases Guide .00

Improve the process of building compelling business cases with the Better Business Cases (BBC) Guide. This essential guide provides an overview of the five key components of a business case—Strategic, Financial, Economic, Commercial, and Management—helping you create clear, structured, and persuasive proposals.

What’s inside the Better Business Cases Guide:

- The Five Case Model explained: Gain a concise understanding of each case and its role in supporting investment decisions.
- Key inclusions: Each case includes its critical components, such as drivers for change, funding needs, procurement plans, and success factors.
- Extra content suggestions: Learn about additional content to strengthen your business case, including benefits maps, risk registers, and more.
- Visual design: A professiona...