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True. is a local curator of NZ & international fashion for men + women - offering collections which celebrate unique designs, ethical production & elevated quality. The finest quality fabrics & craftsmanship undertaken by our brands are how we achieve the quintessential feel, shape & design of everything in store
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  • $1,995 +
    Yu Mei Fire Suede Teresa Tote
    Designed for fuss-free commuting the Teresa Tote is a deep bucket style with interior hanging pocket and toggle closure.A bonded strap gives the Teresa a minimial, sleek appearance, making it a covetable work or overnight bag.Calfskin Suede
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  • $195 +
    Yu Mei Ox Lambskin Youhan Cardholder
    Youhan is a large-format cardholder designed for travel. Four card slots and three larger compartments discreetly house a passport, metro cards and foreign banknotes. Steeped in heritage, this wallet slips beautifully into the inside pocket of your overcoat.Lambskin
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  • $799 +
    Yu Mei Molasses Lambskin Joan Bag
    A half-sized version of the Jane bag. Joan has an elegant crescent-shaped opening created by twin panelling. Crafted from premium lambskin with recycled suede lining, Joan is a semi-structured crossbody with a timeless feel. It features signature Yu Mei hardware and an adjustable strap.
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  • $195 +
    Yu Mei Black Deer Nappa Seth Cardholder
    A compact bifold cardholder, designed for effortless organisation. Seth features six card slots and a central compartment for folded notes, all crafted in premium leather with a sleek, minimal silhouette. Discreet yet refined, Seth slips easily into a pocket or small bag for daily use or travel.
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  • $195 +
    Yu Mei Molasses Lambskin Seth Cardholder
    A compact bifold cardholder, designed for effortless organisation. Seth features six card slots and a central compartment for folded notes, all crafted in premium leather with a sleek, minimal silhouette. Discreet yet refined, Seth slips easily into a pocket or small bag for daily use or travel.
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  • $249 +
    Yu Mei Molasses Hannah Envelope
    Hannah is a refined companion for travel and everyday. Designed to fit a passport, phone and essentials, she features a secure zip top, recycled suede lining, and four card slots. Her slim, structured form and hand-painted edges make Hannah an elegant piece to carry in hand or slip into a larger bag.
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  • $790 +
    Yu Mei Molasses Lambskin Phoebe Bucket
    The Phoebe Bucket is intelligent, refined and fun. Designed to fit two Penguin novels, a sleek covered button closure, detachable zipped inner section, and circular base finish this perfectly balanced style.
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  • $189 +
    Yu Mei Molasses Deer Nappa Frank Cardholder
    The Frank is a versaltile cardholder with a zipped edge. Frank slips discreetly into a pocket, and features four card slots and compartments for notes and coins. Rendered in premium New Zealand Deer leather.
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  • $959 +
    Yu Mei Black Deer Nappa Braidy Bag
    A spacious everyday tote, Braidy has been adorning the shoulders of mothers, students and executives for over a decade.The Braidy Bag can comfortably fit a 13 inch laptop, phone, keys and sweater. It’s also the perfect home for our selection of small leather goods, including the Adrian Envelope, G...
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  • $959 +
    Yu Mei Molasses Deer Nappa Braidy Bag
    A spacious everyday tote, Braidy has been adorning the shoulders of mothers, students and executives for over a decade.The Braidy Bag can comfortably fit a 13 inch laptop, phone, keys and sweater. It’s also the perfect home for our selection of small leather goods, including the Adrian Envelope, G...
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  • $959 +
    Yu Mei Fire Suede Bobby Bag
    Named after the smallest member of the Yu Mei family, the Bobby Bag is a unique baguette style that works belt detailing through a semi-rectangular, slouchy shape. It features Yu Mei signature triangle panels, hand-tack detailing, and custom chrome hardware.A baguette-style bag in soft suede featuri...
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  • $859 +
    Yu Mei Molasses Deer Nappa Ch'lita Bag
    A mid-sized bag named after Yu Mei muse Ch’lita Collins. With a sophisticated silhouette enhanced by a structural, bonded recycled suede lining and two straps, the Ch’lita is a polished, confident styleCh’lita is an elegant mid-size, with a wide box-like shape that can fit a multitude of our small leather goods including any of our wallets.SpecsH 22.5cmW 32cmD 11.5cmStrap 108-131cm
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  • $599 +
    Yu Mei Ox Lambskin Georgie Bag
    A compact cross-body bag in premium Lambskin with recycled suede lining. Designed to carry light essentials and keep its wearer hands-free, it features a snap close, card slots, and phone compartment.Originally conceived as a travel companion, its namesake is no longer a hapless traveller, but the Georgie Bag will still weather your journey with you.SpecsH 20.5cmW 14cmD 4cmStrap 102-120cm
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  • $23 +
    Yu Mei Leather Balm
    Directions - Using a small amount, gently massage onto your bag using clean light coloured cloth or your hand. Wait a moment before buffing off any excess product on the surface of the leather. Always patch test in an inconspicuous area first.A hydrating and cleansing gel to replenish moisture, providing essential nourishment for your Yu Mei leather bag.
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  • $1,259 +
    Yu Mei Ink Deer Nappa Teresa Tote
    Teresa believes the devil is in the detail, or rather, the data. Enter her namesake Tote: designed for fuss-free commuting and analytics on the go. The Teresa Tote is a deep bucket style with interior hanging pocket, shoulder strap and custom Yu Mei toggle closure.Fits a 14" laptopPremium New Zealan...
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  • $859 +
    Yu Mei Ink Deer Nappa Braidy Bag
    The patron saint of the library, the office or the Sunday market, Braidy likes to carry life everywhere. The Braidy can fit a laptop, jersey and the kitchen sink, making it the perfect choice for mothers and jetsetters alike.Fits a 13" laptopPremium New Zealand Deer NappaAdjustable strapCotton drill...
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  • $1,495 +
    Yu Mei Umber Suede Antonia Bag
    Antonia is different but never out of place; like a subtle accent you can't pick. A deceptively proportioned half circle bag, fit for the tube or the town. Can be worn cross body or shortened to Baguette. Layers nicely with the Mini Vi bag.Premium Suede exteriorBonded faux suede liningAdjustable str...
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  • $170 +
    Yu Mei Ink Deer Nappa Frank Cardholder
    Frank is a man of few words, but what he does say, he means. The swiss army knife of the wallet world, the Frank Cardholder carries only the essentials, slips discreetly into a pocket, and is suitably equipped for anything.Premium New Zealand Deer NappaCotton drill liningClassic portrait cardholder ...
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  • $59 +
    Yu Mei Dune Croc Key Fob
    Croc-Embossed cowhide key fob with custom Yu Mei hardware. Clips into any of our larger styles with d-links, so you never have to fumble for your keys again.Premium Croc-Embossed CowhideCustom Yu Mei branded clipHeight 15.5cmWidth 1.5cm
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  • $59 +
    Yu Mei Ink Deer Nappa Key Fob
    Deer Nappa key fob with custom Yu Mei hardware. Clips into any of our larger styles with d-links, so you never have to fumble for your keys again.Premium New Zealand Deer NappaCustom Yu Mei branded clipHeight 15.5cmWidth 1.5cm
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  • $275 +
    Yu Mei Coconut Shell Deer Nappa Adrian Envelope
    A pouch to carry only your most important documents and essentials. Adrian is a polished and slim clutch that slots into a larger style or under your arm like a newspaper, only more posh. Featuring a zip top, hand-painted edges, cotton drill lining, four lambskin card slots and a larger internal com...
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  • $250 +
    Yu Mei Toffee Deer Nappa Amy Clutch
    Carrying this clutch you can't help feeling a little fancy - the wrist strap solves the age old canape-and-cocktail dilemma. Amy can also be clipped into any of our styles with a key tab, to keep your phone and other valuables separate.
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  • $59 +
    Yu Mei Coffee Suede Key Fob
    Key Fob with custom Yu Mei hardware. Clips into any of our larger styles with D-links, so you never have to fumble for your keys againPremium New Zealand Deer NappaCustom Yu Mei Branded Clip15.5 x 1.5 cmYour key fob is made from premium sourced deer nappa of the highest quality. It is beautifully so...
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  • $1,497 +
    Yu Mei Kiwi Suede Teresa Tote
    Teresa believes the devil is in the detail, or rather, the data. Enter her namesake Tote: designed for fuss-free commuting and analytics on the go. The Teresa Tote is a deep bucket style with interior hanging pocket, shoulder strap and custom Yu Mei toggle closure.New Zealand Premium Deer NappaBonde...
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