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GDY’s semi-permanent formula combines a high-quality cream base hair mask with essential oils. The colour is deposited on top of the hair shaft and acts like a stain that will fade each time you wash your hair. Colour can last anywhere from 4-6 weeks.

With a huge range of creative colours, Directions Hair Dye is designed for the wild at heart, caterings for those looking to experiment with a more individual style and bold colour of hair. These on-trend, vibrant colours are non-damaging, easy to use and give outstanding results that leave you with...

With a huge range of creative colours, Directions Hair Dye is designed for the wild at heart, caterings for those looking to experiment with a more individual style and bold colour of hair. These on-trend, vibrant colours are non-damaging, easy to use and give outstanding results that leave you with...

With a huge range of creative colours, Directions Hair Dye is designed for the wild at heart, caterings for those looking to experiment with a more individual style and bold colour of hair. These on-trend, vibrant colours are non-damaging, easy to use and give outstanding results that leave you with...