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The Coromandel Coastline Tours tee pays homage to the local legends of the knee deep, tracking the region’s finest shark viewing hot spots - from Bronze Whalers to Great Whites. Available in an Coromandel estuary or surf break near you.The fit is similar to our Heavy Tee, but the lighter fabric gi...

A nod to the past, built for now.The Throwback Jersey takes cues from classic sportswear, reimagined through the lens of modern Auckland street culture.Crafted from textured sports mesh, it features ribbed collars and sleeves, split side hems, and shoulder seam piping - subtle details that elevate a...

A nod to the past, built for now.The A-Mark Stadium Jacket takes cues from classic sportswear, reimagined through the lens of modern Auckland street culture.An oversized chanelle A-Mark sits at the chest, while a bold 09 back print marks our city with pride. Finished with custom AKA labelling, this ...

A laid-back essential with a lived-in feel from day one.Crafted from 240gsm cotton, it’s slightly lighter than our Heavy Tee but still substantial. The garment dye process gives it a soft finish and rich, washed colour that gets better with every wear. Designed with a relaxed fit, side splits, and...

Relax by the water’s edge with the Abacus beach towel.The geometric design draws inspiration from the traditional abacus counting frame. Its clean lines and shapes are complemented by a muted three-tone palette, evoking a refined yet retro aesthetic.Perfect for sun-soaked days, the generously size...

It’s always snowing on Waiheke. New Zealand’s premier white-capped slopes promise an alpine escape like no other. Trade your ski poles for a stemmed glass and settle into après at its finest, unmatched anywhere in the southern hemisphere. Fine vintages, endless powder (grapes), and the most sce...

Available on pre-order only - Releasing December 1stMeet your new summer staple: the Asuwere Seersucker Swim Shorts.We've spent some serious time perfecting these, and now they're ready to make every day by the water a good one. Crafted from seersucker with just the right amount of stretch, these sh...

Available on pre-order only - Releasing December 1stYour everyday go-to. Made from 200gsm midweight cotton with a regular fit and just the right length. Finished with a ribbed neckline for structure - it’s the perfect tee for year-round wear.Elijah wears size Medium.- 100% Cotton- Pre-washed- Bound neckline- Breathable

Available on pre-order only - Releasing December 1stThe ultimate blend of comfort and style. We took the best features from all our favourite shorts over the years and combined them into one.Made from a lightweight linen blend with a touch of stretch, these shorts are designed to move with you. They...

Available on pre-order only - Releasing December 1stThe ultimate blend of comfort and style. We took the best features from all our favourite shorts over the years and combined them into one.Made from a lightweight linen blend with a touch of stretch, these shorts are designed to move with you. They...

Available on pre-order only - Releasing December 1stThe ultimate blend of comfort and style. We took the best features from all our favourite shorts over the years and combined them into one.Made from a mid weight cotton hickory stripe, these shorts are designed to move with you. They sit just above...

Your new go-to for effortless summer style. This style has quickly become a fan favourite at Asuwere, and it's easy to see why. Featuring a Revere-style collar, it layers perfectly over a tee or stands strong on its own. Crafted from a Tencel-linen blend, it offers an incredible drape with a dense, ...

Your new go-to for effortless summer style. This style has quickly become a fan favourite at Asuwere, and it's easy to see why. Featuring a Revere-style collar, it layers perfectly over a tee or stands strong on its own. Crafted from a Tencel-linen blend, it offers an incredible drape with a dense, ...

Whether you're heading out for a casual day or a laid-back evening, this shirt is your go-to for effortless style and unbeatable comfort.- Revere Collar- Straight cut hem with side split- 55% Linen 45% Cotton- Contrast hem button

A mini version of one of our most-loved styles - made for summer adventures.With a soft Revere-style collar and relaxed fit, it’s perfect on its own or layered over a tee. Crafted from a breathable Tencel-linen blend that’s cool to the touch and comfy all day long.- Revere Collar- Custom print- Straight cut hem with side split- 100% Cotton- Contrast hem button

Timeless, relaxed, and built for everyday wear.Cut from high-quality 100% cotton corduroy, the A-Mark Dad Cap from Also Known As™ delivers a classic silhouette with a refined finish. Featuring a raised chain-stitch embroidered A-Mark logo front and center, it’s a mark of representing Auckland wi...

A classic fit with Auckland front & centre.The A-Mark Snapback from Also Known As™ is cut with a high-crown, unstructured fit that brings a confident edge to a classic style. At the front, a raised embroidered A-Mark takes pride of place, standing tall as a symbol of representing Auckland with pri...

Timeless, relaxed, and built for everyday wear.Cut from high-quality 100% cotton corduroy, the A-Mark Dad Cap from Also Known As™ delivers a classic silhouette with a refined finish. Featuring a raised chain-stitch embroidered A-Mark logo front and center, it’s a mark of representing Auckland wi...

MOSCOT is a Five Generation, Family-Owned, New York City heritage eyewear brand with over 100 years of optical expertise. The LEMTOSH stands the test of time with its iconic design and continues to uphold a legacy of its own. This rounder classic has served as the calling card for generations of cre...

MOSCOT is a Five Generation, Family-Owned, New York City heritage eyewear brand with over 100 years of optical expertise. The LEMTOSH stands the test of time with its iconic design and continues to uphold a legacy of its own. This rounder classic has served as the calling card for generations of cre...

A smart-aleck and troublemaker indeed, Jack was the neighbourhood kid always up to no good. A momma's boy at heart, Jack was strong-willed and smart, but never seemed to be where he said he would be. While named after the kid, you gotta keep an eye on, The MOMZA will make it hard to look away!Every MOSCOT frame comes with a MOSCOT case, Tote Bag, and a MOSCOTCall to check availability. 09 949 1004

A smart-aleck and troublemaker indeed, Jack was the neighbourhood kid always up to no good. A momma's boy at heart, Jack was strong-willed and smart, but never seemed to be where he said he would be. While named after the kid, you gotta keep an eye on, The MOMZA will make it hard to look away!Every MOSCOT frame comes with a MOSCOT case, Tote Bag, and a MOSCOTCall to check availability. 09 949 1004

Available on pre-order only - Releasing December 1stMeet your new summer staple: the Asuwere Seersucker Swim Shorts.We've spent some serious time perfecting these, and now they're ready to make every day by the water a good one. Crafted from seersucker with just the right amount of stretch, these sh...