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The New Zealand Deer Milk Powder is a premium, food-grade nutritional supplement derived from the milk of New Zealand deer, renowned for its rich nutritional profile. This Super Food provides a balanced array of essential nutrients, making it an excellent addition to your pet's diet. Deer milk is pa...

The New Zealand Venison Bone Broth Powder (for dogs and cats) is a premium, nutrient-rich supplement made from the slow-cooked bones of pasture-raised venison.Recognising that many cats and dogs have sensitivities to beef, venison is specifically sourced for this bone broth, providing an alternative...

The New Zealand Pumpkin Powder is a nutrient-dense supplement made from high-quality pumpkins grown in the fertile soils of New Zealand. This Super Food provides a rich source of dietary fibre, vitamins, and minerals, making it an excellent addition to your pet's diet. Pumpkin powder's natural compo...

This small dog (and cat) lead has a comfortable feel. Lightweight material is designed to give a more secure and comfortable grip on the lead. The leash is recommended for small dogs. Suitable also for cats. FEATURES Small pets weighing less than 10 kg Lightweight Comfortable in hand Reflective details Durable rope braid

The bliss lead is durable and perfect for everyday use. This lead is adjustable in length from 1 to 2 metres, with reflective stitching and logo. The soft neoprene-lined handle feels comfortable and warm against the skin on cold days. The machine-washable lead dries fast and is easy to keep clean. A...

A durable neon-coloured lead to brighten up the darkest evenings. The lead is adjustable in length from 1 to 2 metres, and has reflective stitching and logo. A stylish gunmetal finish on all metal parts, including the durable rotating snap hook. The soft neoprene-lined handle feels comfortable and w...

The Rukka Solid Lead is the perfect combination of comfort and durability for both you and your furry friend. The padded leash feels comfortable in hand, even if your dog is pulling, making walks more enjoyable for both of you. The durable and practical leash is made with a soft neoprene backing, en...

Practical extention for your lead. The elastic part of the extension softens the sudden pulls by your dog providing extra comfort for both your dog and you holding the lead. The extention has reflective stitching. FEATURES Extension to be attached to the snap hook on the leash Elastic part to reduce the shock of sudden pulls Stylish gunmetal finish on all metal parts Reflective details

Spoil your dog with our natural Beef Hoove and other treats! Your dog will share the love when you surprise them with 100% air dried beef made in New Zealand. Suitable for all dog sizes, aggresive chewers and teething puppies Long lasting High in protein and lean No additives, flavours, colours or p...

Spoil your dog with our natural Beef Chew and other treats! Your dog will share the love when you surprise them with 100% air dried beef made in New Zealand. Suitable for all dog sizes Easily digestable Source of protein Maintains strong bones and teeth No additives, flavours, colours or preservativ...

Spoil your dog with our Beef & Chicken Cookies and other treats! Your dog will share the love when you surprise them with 100% air dried cookies made in New Zealand. Suitable for all dog sizes Good for teeth and gum health Source of protein No additives, flavours, colours or preservatives Fe...

Does your best friend deserve a beer? Brewed specifically for FurFrienz and your best mate, our dog beer is 100% delicious without the alcohol. This dog beer uses a beef bone broth for the beer’s base and added dog-friendly ingredients like carrots. This dog beer is a healthy treat for your pups g...

The puppy starter treat box is ideal for new puppy pawrents (or as a gift) wanting to introduce their pup to a variety of naturally dried treats made in New Zealand. The items have been carefully selected with a combination of chews and training treats that contains no added preservatives, and suppo...

Spoil your dog with our natural Tasty Topper Treat Sprinkles made with all-natural ingredients sourced from New Zealand. Add an extra level of excitment and flavour to every meal, leaving your canine barking for more. Sprinke over wet or dry food for the pickiest of eaters Add some to ice cubes or f...

A modern classic that is both stylish and practical. The durable nylon has reflective thread sewn into it, making the collar glow in the dark. The collar has a fast-opening buckle closure with a safety lock. If your dog is the pulling-type, you can attach the lead to two safety-rings, which are on b...

he Rukka Solid Dog Collar, designed with your pet's comfort and safety in mind. This extra lightweight padded collar is made of durable nylon, ensuring long-lasting quality for your furry friend. The soft neoprene-padded lining feels comfortable against your dog's neck, even when the collar is adjus...

A durable collar for everyday use. The bliss collar has a fast-opening buckle closure with a safety lock. If the dog is a pulling-type of dog, you can attach the leash to two safety-rings, which are on both sides of the buckle. This takes the pressure away from the buckle and adds safety. The collar...

A wide and soft padded collar made for dogs with a long and narrow neck. The soft slip collar feels great on your dogs neck. This practical slip collar slides easily and quickly over your dog's head. Thanks to the soft lining, the collar won't damage your dog's fine fur. The machine washable collar ...

Our Izzy dog scarf will be loved by your canine. Whether you’re out walking your best friend around the park, in the rugged backcountry or working on the farm, we have you covered with the cosy, warm and stylish scarves. All scarves easily slip over your dog’s head consisting of an infinity loop and unique twist ready for any adventure or outing. Suitable for small to large dogs.

Our Peggy dog scarf will be loved by your canine. Whether you’re out walking your best friend around the park, in the rugged backcountry or working on the farm, we have you covered with the cosy, warm and stylish scarves. All scarves easily slip over your dog’s head consisting of an infinity loop and unique twist ready for any adventure or outing. Suitable for small to large dogs.

Our Bailey scarf will be loved by your canine. Whether you’re out walking your best friend around the park, in the rugged backcountry or working on the farm, we have you covered with the cosy, warm and stylish scarves. All scarves easily slip over your dog’s head consisting of an infinity loop and unique twist ready for any adventure or outing. Suitable for small to large dogs.

Our Digby dog scarf will be loved by your canine. Whether you’re out walking your best friend around the park, in the rugged backcountry or working on the farm, we have you covered with the cosy, warm and stylish scarves. All scarves easily slip over your dog’s head consisting of an infinity loop and unique twist ready for any adventure or outing. Suitable for small to large dogs.

Our Kadi dog scarf will be loved by your canine. Whether you’re out walking your best friend around the park, in the rugged backcountry or working on the farm, we have you covered with the cosy, warm and stylish scarves. All scarves easily slip over your dog’s head consisting of an infinity loop and unique twist ready for any adventure or outing. Suitable for small to large dogs.

Our George dog scarf will be loved by your canine. Whether you’re out walking your best friend around the park, in the rugged backcountry or working on the farm, we have you covered with the cosy, warm and stylish scarves. All scarves easily slip over your dog’s head consisting of an infinity loop and unique twist ready for any adventure or outing. Suitable for small to large dogs.